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Thu Jul 21

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Written by Louise Grimmer, Senior Lecturer in Retail Marketing and Associate Head Research Performance, University of Tasmania

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From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, there’s seemingly no place the subscription economy can’t go.

Having conquered the software market – where it gets its own acronym, SaaS (Software as a Service) – the subscription model is now moving into hardware.

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