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Mon Aug 12

How to spot a fake review: you're probably worse at it than you realise

Written by Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney

Survey results suggest about three-quarters of the population trust online reviews at least a moderate amount.www.shutterstock.com

Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine?

Consumer reviews can be hugely influential, so it’s hardly surprising there’s a thriving trade in fake...

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