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Mon Nov 25

And I will always love you: how marketers measure Dolly Parton's magic

Written by Louise Grimmer, Senior Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Hit podcast Dolly Parton’s America is a love letter to the icon of American country music. It reveals Dolly’s broad and enduring appeal, which crosses generations, class, race and even musical tastes.

Dolly, 73, is having a “moment” that includes the podcast, 9:5 The Musical (coming to Australia in April), and the new...

Airbnb Profits: How to Maximise Returns on Your Short-Term Rental Listings
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How Professional Conveyancers Can Help Save You Time, Stress & Money
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Dubai Property Playground Launches in Sydney
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Digital Marketing Agency in Sydney: Empowering Businesses with Smart Online Growth Strategies

Sydney’s business scene is fast-paced, diverse, and incredibly competitive. In such a dynamic environment, having a strong online presence is no longer optional — it’s essential. A digital marketing...

Daily Bulletin

Why Your Business Might Already Be a Cybercrime Target Without Knowing It

Cybercrime isn’t just something that happens to banks or large technology companies. It can happen to any business, even those that seem too small to matter. When a hacker sees an easy target, they ta...

Daily Bulletin

Car Rental as a Practical and Flexible Solution for Travel or Work

The contemporary, hectic way of life is one of ease and adaptability while commuting and working. Regardless of whether one moves around by road, commuting between towns for conferences, or taking a f...

Daily Bulletin

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