News

Tue Oct 29

Sexualised and stereotyped: why Australian advertising is stuck in a sexist past

Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University

The advertising industry's standards for judging sexism are, like the world depicted in the television series Mad Men, stuck in the past.www.imdb.com, CC BY-SA

The banning of a Sportsbet advertisement featuring a “foolish” blonde beauty pageant contestant is a rare win against sexism and stereotypes in advertising.

Ad Standards, which...

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