Daily Bulletin

Technology

  • Written by Anna Melnikova

Have you heard about Android incentive installs? It’s a marketing tool that will bring your app to the top and multiply your revenue. You can order incentive installs by keywords to promote your app. All you need is relevant search terms. You choose keywords, region, duration of the promotion, and that’s it. Incentive users install your app, and your rank grows. We have some lifehacks for you to make your promotion even more effective.


1. Optimize your listing before the promotion


Add keywords to your meta and description before you launch a campaign. The algorithm will associate you with these search terms. Pick them up carefully, deal only with relevant phrases. You should insert 1-2 keywords to your title and a short description. In the app description, you can use up to 10 keywords. Repeat one phrase 3-5 times and place promising keywords in the first and last 5 lines of your text. Following this tip, you’ll reduce user acquisition costs and speed up your promotion.


2. Target as many keywords as you can


6 out of 10 marketers make the same mistake: they target one, the most popular keyword. It’s a waste of your time and money. Competition by popular keywords is extremely fierce. It means that you’ll need huge investments in your campaign and may even not get to the top. It’s more reasonable to market 4-5 long-tail keywords in one campaign. You attract more audience if you’re in the top 3 by less popular keyword than at the 100th place by the most popular one. So, to increase your reach and visibility, choose several keywords for your keyword promotion.


3. Don’t expect quick results


The thing about keyword installs is that you can’t order 1000 downloads right from the start. It’s a stepwise process that is aimed at lasting results. You should start with ordering a small number of installs for 4-5 keywords and increase it consequently. When they get to the top, you can target the next group of keywords. Such a consistent approach will guarantee that you get the most out of Android incentive installs.
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