Strava Premium Cyclists to Receive Two Free Months of Zwift

SAN FRANCISCO (October 30, 2015) — Strava, the social network for athletes, has announced a partnership with Zwift, the leader in fitness entertainment for indoor cycling. Every year, Strava Premium cyclists will now receive two consecutive free months of Zwift, the premier multiplayer online indoor cycling experience. Strava Premium cyclists will be offered two free months of Zwift in early November.

"We want Premium athletes to have the most engaging experience possible – all year long, whether they're indoors or outdoors," says David Lorsch, Strava's vice president of strategy and business development. "This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership."

Zwift has confirmed its monthly subscription price for the U.S. will be $10 per month. Strava Premium, for $6 per month ($59.99 per year), grants access to Strava’s most innovative technology. In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from the world’s best coaches.

“We’re teaming up with Strava to dramatically improve the way that cyclists ride indoors,” said Mike McCarthy, Zwift’s vice president of partnerships. "There is a natural synergy between the social indoor experience Zwift delivers and the social network Strava has built around outdoor activities. Riding indoors more often with greater motivation and access to data helps build fitness that helps riders enjoy their outdoor rides much more.”

Strava will also be updating its feed to distinguish Zwift activities. Additionally, virtual miles ridden with Zwift and other trainers will be split from outdoor activities and real-life segments. Trainer activities will have their own leaderboards, providing indoor cyclists greater engagement and delineation between indoor and outdoor rides.

About Strava

Strava unlocks potential through the power and purpose of sport. Designed by athletes, for athletes, Strava’s mobile apps and website connect millions of runners and cyclists every day.

http://www.strava.com/

About Zwift

Built on a long-standing passion for the sport of cycling, Zwift is a company of dedicated cyclists that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the cycling world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor cycling experience indoors. Athletes from around the globe can ride with each other in rich 3D generated worlds simply by connecting their existing devices (e.g. trainers, power meters, heart rate monitors, etc) wirelessly via open industry standard ANT+. From friendly competition to casual group rides, Zwift is building a community of like-minded athletes united in the pursuit of a better indoor cycling experience.

http://www.zwift.com/

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Contact: Elizabeth Carey, elizabeth.carey@backbonemedia.net, and Brian Holcombe, brian.holcombe@backbonemedia.net.