Gerflor USA Announces Winner in the Creation Collection Design Immersion Getaway Promotion
- Written by Pitch Engine

Gerflor USA, a global leader in the design and manufacture of specialized resilient flooring for commercial environments, today announced the winner of the Creation Collection Design Immersion Getaway promotion. As the grand prize winner, Amy Mays, design principal at HDR Inc. in New York, will receive a three-day, four-night design immersion getaway to France which includes round-trip airfare to France, three days/four nights hotel accommodations and meals, a VIP reception at the Gerflor design studio and factory near Lyon, and architectural tours in the south of France.
Gerflor USA held The Creation Collection Design Immersion Getaway Promotion earlier this year to celebrate the launch of Creation, the company’s new LVT collection. Participants entered the promotion by voting on which Creation LVT designs were trending in their world, and the results were posted in real time to Facebook. More than 2200 participants, 90 percent of which were qualified as design professionals, cast nearly 18,000 votes during the course of the promotion.
“The Design Immersion Getaway Promotion was a fun and exciting way to celebrate the launch of our new Creation LVT Collection, said Catherine Del Vecchio, Marketing Director of Gerflor USA. “Our European and American design teams worked closely with architects and designers around the country to develop the range of designs specifically targeted to the US market that are now offered in our new Creation LVT collection, and this design immersion getaway to France is the perfect way to mark this global collaboration.”
AboutCreation LVT: Available in both plank and tile format, Gerflor USA’s Creation LVT features the latest high-definition printing technology on tear-resistant film, resulting in the most realistic looking wood, stone and textile flooring designs for high-traffic commercial environments. Creation is offered in 58 realistic and easy-to-coordinate designs: 38 woods, 16 stones and 4 textiles. The Gerflor USA Creation LVT Collection is fully stocked in the company’s Chicago area headquarters.
About Gerflor USA: Gerflor USA, the American subsidiary of France-based Gerflor, provides resilient flooring solutions for designers, installers and facility managers who want design-forward, sustainable, durable flooring products. Gerflor USA’s cutting-edge technology, history of innovation, and manufacturing capabilities are why Taraflex® is the world’s leading sports flooring, and Mipolam, the original homogeneous sheet vinyl flooring, is a leading healthcare flooring solution. Gerflor USA is available in 100 countries around the globe with more than 2500 employees. The company has an excellent environmental record which includes whole life cycle performance, full compliance with ISO 14001 standards, and FloorScore™ certification. Find Gerflor USA on social media: Gerflor USA for Facebook, LinkedIn, Twitter, Pinterest and YouTube. For more information, visit www.gerflorusa.com, call 877-437-3567 or email info@gerflorusa.com.
Authors: Pitch Engine
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