Cathay Pacific and Passion Passport Launch "Passport to Asia" Collaboration
- Written by Pitch Engine
This week, the transformative travel experience “Passport to Asia” created by the partnership between Cathay Pacific Airways USA and Passion Passport kicked off in Hong Kong. This unique collaboration gives nine creative individuals the opportunity to explore the rich diversity of Southeast Asia through a combination of tailored workshops, excursions and cultural experiences. United by wanderlust and a zeal for adventure, the group will capture and document their impressions inspired by the journey through their respective artistic mediums.
The chosen participants, who were selected through a competitive application process, arrived in Hong Kong this morning on Cathay Pacific flights originating from various global ports, including New York, Sydney and London.
Fellow creative professionals and Instagram influencers Pei Ketron (@pketron) and Neil Shea (@neilshea13) will join the group, providing guidance and mentorship throughout the trip. Ketron is a San Francisco-based photographer, educator, speaker, and traveler who has worked with UNICEF, American Express, and Apple, among others. Shea, a former staff writer and regular contributor to National Geographic Magazine, has been a finalist for the National Magazine Award and the Overseas Press Club Award.
The adventure begins with five days of exploration absorbing the distinct culture of Hong Kong and firing up creative inspiration through mentor-led workshops. Following this, participants will break into smaller groups, flying onward to Siem Reap, Yangon, Bangkok and Delhi with Cathay Pacific Airways and sister airline Dragonair. The groups will design their own itineraries in each location, using their shared passion to find and feel the authentic rhythm of a place. Their reflections will showcase the variety and textures of life in each fascinating community.
With combined social media reach exceeding two million followers, mentors and participants will document their experience via their personal social media channels, in addition to coverage on the Cathay Pacific and Passion Passport social media channels:
Instagram: @CathayPacific and @PassionPassport
Twitter: @CathayPacificUS and @PassionPassport
Facebook: www.facebook.com/cathaypacificus and www.facebook.com/passionpassport
Authors: Pitch Engine
Read more http://www.pitchengine.com/pitches/437718c2-7a98-4839-bbe5-4b14d76ab6dc