Daily BulletinDaily Bulletin

Entertainment

  • Written by News Company


The restaurant menu is not just a list of dishes. Professionals keep strict watch that it matches the style of the restaurant, is easy to read, and most importantly, contribute to the increase in income. In order not to become a victim of manipulation during lunch or dinner in a restaurant, you need to understand what tricks the menu composers use. So what do they do?

1. Limit choice

Menu composers always take into account the theory, called the "paradox of choice." Its essence is that the more choices there are, the more we worry when making a decision. The ideal number of options is 7 for each category.

“If we add more items to the menu, the guests will start to get confused, and then, most likely, they will order a standard dish that they have already tried before,” says a menu designer Gregg Rapp. There is nothing wrong with giving preference to familiar

and proven dishes, but a well-designed menu can encourage visitors to try something new, more expensive.

“Complicating the menu, we only torment the guests,” says a restaurant consultant Aaron Allen. “As a result, they leave the restaurant unsatisfied. This is partly due to the fact that they are starting to doubt – maybe I should have ordered something else?” And if they did not like the dish, they are unlikely to come here again. Given the fact that constant visitors generate about 70% of revenue, the main goal of any restaurant is to make a visitor want to come back again.

2. Add photos

If the menu is illustrated with beautiful pictures, visitors order an average of 30% more dishes. The scientists at the University of Iowa conducted an experiment: children who saw a picture of the salad were 70% more likely to order it for lunch. We react to the image of the dish as if it were lying on the plate in front of us. If you are hungry, the reaction will be: "I will order what is in the picture."

However, moderation is also very important. Some visitors associate an excess of pictures on the menu with cheap eateries. Restaurants of the highest class try not to include pictures in the menu at all, so as not to taint the presentable image. Do not know how to choose a top-class restaurant for a date? Women for marriage know all about high-quality and tasty food.

3. Try to make prices not striking

Another way to encourage guests to leave more money in a restaurant is to make prices on the menu as unostentatious as possible. “We got rid of the dollar sign as it causes unpleasant emotions, reminding visitors that they are spending money,” says Aaron Allen. For example, the price of a club sandwich is indicated in the menu not “$12.00” but “12.00” or even just “12.”

One of the mistakes in menu composition is the dotted lines from the dish name to its price. As at first, a visitor looks to the right side of the page, where prices are indicated, and only then he looks to the left, searching for a cheaper dish.

4. Expensive lures

Everything is relative. Another popular psychological trick – adding a very expensive dish to the top of the menu list, compared to which everything else seems quite affordable. Your waiter does not really expect you to order lobster for $300, but compared to it, a steak for $70 seems to be inexpensive, isn't it?

Dishes at a slightly high but affordable price seem to be of better quality. As a result, guests leave the restaurant well-fed and satisfied. In one experiment, two groups of people were offered the same buffet dinner. But in the first case, it cost $4, and in the second – $8. Although the food in both cases was absolutely the same, those who paid more confirm it to be tastier. Remember this information for a successful romantic date with your loved one.

5. Use color design

The use of different colors can cause certain emotions and influence the behavior of visitors. Many restaurants know this fact and actively use it. Blue color has a calming effect. Red stimulates the appetite, and yellow attracts attention.

6. Ornate descriptions of dishes

Long, detailed descriptions of dishes increase the number of orders – according to some data, by 30%. The more detailed description of the dish is on the menu, the cheaper it will look to visitors – they seem to get more for the same money.

Moreover, visitors will feel the taste that you point. Phrases like “grown on a farm” and “made from native products” are very attractive to guests. Thanks to such comments, the dish seems to be of higher quality. This technique is so effective that in many US states the law prohibits restaurants from writing on the menu invalid information about the origin of products.

Smaller pack sizes from today: could new opioid restrictions stop leftover medicines causing harm?

arrow_forward

Turn off the porch light: 6 easy ways to stop light pollution from harming our wildlife

arrow_forward

Australia's first service sector recession will be unlike those that have gone before it

arrow_forward

The Conversation
INTERWEBS DIGITAL AGENCY

Politics

$1.8 billion boost for local government

The Federal Liberal and Nationals Government will deliver a $1.8 billion boost for road and community projects through local governments across Australia.   The package of support will help lo...

Scott Morrison - avatar Scott Morrison

Scott Morrison press conference

PRIME MINISTER: This is a tough day for Australia, a very tough day. Almost 600,000 jobs have been lost, every one of them devastating for those Australians, for their families, for their commun...

Scott Morrison - avatar Scott Morrison

BOOST FOR BUSHFIRE RECOVERY

Local economic recovery plans will help towns and regions hit by bushfires get back on their feet as part of a new $650 million package of support from the Morrison Government.   As part of th...

Scott Morrison - avatar Scott Morrison

Business News

An Increasing Demand Of Corporate Function Venues In Melbourne

With an increasing culture of corporate function venues Melbourne, there is a rising competition among professionals. In order to appreciate and honour hardworking employees, corporate owners gi...

News Company - avatar News Company

How to effortlessly promote your business

You've worked hard to build your business from the ground up, and as any successful entrepreneur will tell you brand promotion is everything. Not only do high-quality promotions build a sense of...

News Company - avatar News Company

Hotdesking might not be ‘dead’ after all

According to Christian Pistauer, Workplace Strategy director of Meta5 Group in Australia, COVID will dramatically change the commercial real estate sector in Australia for many years to come. ”...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion