Aussies can buy WINE to save LIVES
- Written by Media Release
TURNING WINE INTO WATER
Start up company urging Aussies to buy wine to help save lives…
Introducing Little Ripples - the new Australian wine business helping to bring clean water to the world - one bottle at a time
Dustin Leonard, Founder and CEO of Little Ripples
It doesn't matter if you're an expert, a beginner, or even someone who enjoys wine on occasion. There are many people out there who like wine and drink every day. Some of them enjoy drinking wine with their lunch while others enjoy a drink with dinner.If you enjoy wine and want to enjoy it every day, buying wine is easy. There are a few things you can do to get you started. The first thing that many people try is to buy a bottle from their favorite grocery store and then drink it when they get home. This may sound good, but it's not always a good idea. Then, you can even go further by selecting that kind of wine that you know comes with a very special cause.
Wine lovers across the country can now enjoy their favourite beverage just that little bit more. Little Ripples, a new entrant to the wine market, has today launched in Australia with a mission to help bring clean drinking water to the developing world.
As part of the ambitious new venture, for every bottle of wine sold, Little Ripples promises to give one year’s worth of clean drinking water to one person in need.
Dustin Leonard, Founder and CEO of Little Ripples, said every purchase of our quality Australian wine will give life-changing access to clean and safe water to one person for one year.
Convincing Reasons To Buy Wine
If this social cause isn’t reason enough for you to buy more wine today, there are other convincing reasons for you to buy wine for a cause:
There’s no such thing as a wine belly. Unlike beer, you don’t grow a fat belly from drinking wine. In fact, a glass of wine a day won’t do you any harm. On the contrary, it’s even actually a good way for you to keep your health in prime condition. Wine is also very good for the heart.
It’s a very classy drink to stock up on. Since you’re buying wine for a cause, all the more that you should buy it in large quantities by purchasing mixed dozens from Get Wines Direct. Rather than stocking up on other kinds of alcohol, wine is a very classy drink to have a stock of at home. Just in case you’re suddenly asked to host a party, you immediately have healthy booze to serve your guests. This is also very attractive to have around your kitchen, bar, or your own wine cellar. Top it off with personalized wine labels for any occasion or your personal use, you’re sure to impress your guess.
It goes well with any meal. Whether you’re having lunch or dinner, if you feel that sudden urge to drink an alcoholic beverage, you can instantly bring out that glass of wine with confidence. This goes with any meal so you don’t have to worry about marking the mistake of a beverage that just doesn’t suit your food palate.
The Partnership That Made It Happen
“To achieve this, we’ve partnered with the BridgIT Water Foundation who build wells and water systems in developing countries and help revitalise struggling communities. Reliable access to clean drinking water is something that we often take for granted in Australia. The statistics around how many people are affected by not having access to this vital need are staggering,” he said.
“What's really missing from our very good Australian wine market is a sustainable option with a social cause - one where consumers can spend a reasonable amount of money on something that they enjoy, whilst making an immense difference to those who need it. That’s why we’ve launched Little Ripples,” he said.
Mr. Leonard pointed to a recent report from Koda Capital which found that:
Australians spend five times more on alcohol than they claim on charitable donations
Despite earning 15% less than men, Australian women donate more of their income to charity, spend more time volunteering, and are more likely to take part in workplace giving than men. Each year women donate 0.39% of their income to charity, compared to just 0.34% for men
While Little Ripples’ selection of wine, also known as Wine to Water, has been created with the social cause front of mind, its quality and taste have in no way taken a back seat.
Mr. Leonard has established an award-winning team to collaborate on the project including the famous Cassegrain family from Port Macquarie with an established wine pedigree dating back to the 1600s; Paul Henry, the former General Manager of Wine Australia and critically acclaimed wine commentator, critic, and judge, and Wendy Tisdell (OAM), founder of water charity BridgIT Water Foundation.
“When it comes to creating the perfect taste, it’s important to let the fruit express itself in the right way. The fruit should be doing all the talking,” said Alex Cassegrain, Senior Winemaker at Little Ripples.
“That’s why we’ve sourced our fruit from some of the best regions across Australia. We’ve also had the ability to blend different parcels of those regions, especially for the reds, where we’ve sourced fruits from emerging growing areas like New England, Central Ranges, and Hilltops. For the whites, we wanted something that was delicate but still true to character. We’ve sourced fruit from Tumbarumba for our Chardonnay and from Orange for our Sauvignon blanc. These are serious wines, and I think people will love them”.
“To be involved in something that has a great cause with a social benefit is a fantastic outcome,” concluded Mr. Cassegrain.
BridgIT Water Foundation is the chosen water charity partner of Little Ripples. Its Founding Director, Wendy Tisdell, will be working closely with Mr. Leonard and the team to ensure that the construction and development of wells to provide clean and safe drinking water is carried out in the best possible way.
“BridgIT Water Foundation has extensive experience in implementing water systems in developing countries such as Uganda, Tanzania, Nepal, India, and Ethiopia so they’re the perfect partner for us,” said Mr. Leonard.
“To be involved with Little Ripples on this important initiative is absolutely amazing. Most people don’t realise to what extent the developing world suffers from not having proper access to safe, clean, drinking water. I’m thrilled to be working on a project which sheds light on this critical issue, and I look forward to seeing the real difference it will make to people’s lives,” said Ms. Tisdell.
“It’s typically the role of women and children to collect water in developing countries. They often have to walk anywhere from 2 to 10 kilometres to collect water from a surface pond which is contaminated. By providing a water system, or well, to communities that need it will allow more children, especially girls, to attend school. I’m incredibly lucky to be able to go back to these countries and see for myself the difference safe water makes,” concluded Ms. Tisdell.
The initial run of wine includes: Chardonnay, Sauvignon Blanc, Shiraz and Cabernet Sauvignon. Wines vary in price between $22 per bottle ($132 / case of six) and $28 per bottle ($168 / case of six).
To purchase the product or find out more visit https://www.littleripples.co/
Daily Bulletin
