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Should a business market on local search engines or with website

  • Written by Interwebs.com.au


Many small and medium enterprises choose to pay money to search engines like Local Search and True Local to reach customers. Are they doing the right thing?



Tradies and retailers need a constant source of leads and sales to survive. For a builder for instance, the chance of repeat business from a single customer is pretty low. Most people do not build many homes for themselves, so builders pay for a listing on search engines to constantly generate sales leads.

For many business people, local search engines certainly provide a valuable service. In fact, for a new business, search engines will be the main source of sales leads.

One problem is that the cost of the leads provided by search engines is high. There are the annual listing costs in terms of basic listing and then upgrading so as to beat competitors to leads. On some search or directory websites, there are fees to view the details of potential costumers who have found your listing.

Another option for businesses looking for leads is to create social media posts on Instagram, Twitter, or Facebook. The potential of social media to be a major driver of sales for retail and service industries is high and social should be a part of every marketing campaign.

The major problem with social media is that the members or content creators do not own or control their social media pages. They can be taken down, suspended or cancelled at any time by the site owners. If a business relies on Facebook for sales and leads then they will be severely affected if their pages disappear with no redirection in place.

The best way to control your own marketing is to own and operate your own website. You own the domain ( licence or lease technically ) and have total control.

Some of the benefits of having a business website are: Read the rest of this article at Interwebs.com.au


How to look professional for Business Meetings

  • Written by Barney Whistance


In the world of business competition, it is hard to keep up with the client’s and stakeholders’ impressions. On the other side, the business meeting outfit is required to be given similar importance as there was for your interview. It is not the fact that after an interview, your professional career is over. For formal and professional business practices, keeping the business meeting attire as formal as possible is also important. Moreover, you also just can’t opt for simple jeans, pants and a hoody for your business meeting. It is very important to learn professional dress codes and guidelines for the wearables of business meetings.

The main reason for dressing up professionally is the impression it will entail on the stakeholders, clients or the workmates. Opting from formal men’s suit increases the business establishment and communication for your meetings and aspires the audience. Dressing professionally proves your experience and knowledge, which later benefits in the persuasion and trust gains. Even though its difficult to find the perfect attire that suits best for your business meeting. But to put ease to your dilemma, let’s discuss how you can look professional for your business meeting.

  • Getting Perfect Fit

No matter how much professional your attire choice is, if it doesn’t fit you well, you are on the odd page. The first step for the professional business meetings is to dress the attire that not only suits best but also fits perfectly. Things become really terrible when the dress stuck from the narrow spots and becomes too tight for you.

Apart from tight suits, your suit also shouldn’t be too loose for you. Otherwise, the audience might think that you’ve borrowed it from someone. However, a perfect fit suit will ensure square shoulders, pinched trouser on legs, which will fit just above your shoe.

  • Proper Haircut

So you want a fashionable haircut. However, you also want dapper hair that looks professional for your side. With these choices in mind, it becomes quite difficult to decide whether to go for snazzy or limit yourself to the professional hairs. Most of the time, businesses also limit their employees to conservative haircuts so they can appear professional among others. Although seeing the world that follows the fashion trends, it becomes difficult to abide by these limitations for hairstyles.

For the moment if you have a business meeting coming up, you can opt from different professional haircuts choices. Professional haircuts include cleanliness, trimming, and adaptability for different occasions. The small details of trimming and sharp edges of hairs make the crystal clear description of your professionalism in the business.

  • Wear a Watch

People think that wearing a watch these days is pretty outdated. But in fact, it’s not. A wristwatch plays an important role in the firm’s professional and potential to deliver the services. It ensures the clients to expect professional work timely and increases the trust in the company. However, for a business meeting, wearing a watch is always a prestigious accessory.

A watch increases the versatility and simplicity of the operations. It explains your relationship with time and increases your fascination with the business. A voguish and attractive watch in your wrist can deliver great attention to your presentation.

  • Polished Shoes

For professional outfittings and attire in your business meeting, a perfect and polished pair of shoes can never be an exception. Shoes hold great importance in outfit impressions and are mostly counted as mediums for professional judgments. Not only that, the polished leather shoes significantly increases the style and experience with your firm.

Whether you choose loafers, or monk strap or the wingtip, they hold their own importance for different occasions. Matching your shoes with the trouser you are going to wear is also an important step to look professional in the business meeting.

  • Attention to Details

As discussed earlier, the smallest details in your looks can significantly impact your career and business meetings. First and the most important detail is the cleanliness of your clothes. In addition to the cleaning, the perfectly ironed clothes always check out for a professional look at the business meeting.

Additionally, your nails, beard, and ears also must be cleaned for the purpose of business meetings. Your clean nails can deposit a powerful statement on the meeting table.

  • Cultural Research

A research conducted by 34sp.com explains that more than 55% of people shared their agreement that professional outfit always deposits better impressions. 66% of the employees say that their higher authority must choose a professional outfit for the business meeting. Even though these facts show clear importance of looking professional for business meetings, sometimes it doesn’t work in an expected manner. A professional look often requires cultural research for the client you are going to meet. These clients have their own perspective of formal attire. This cultural research involves the separation of outfits which are suitable for specific clients. An international client may often find it informal even when you have struggled to adopt an optimal and professional look.

Final Words

In the high pressure and professional environment, it is the dress that holds its own importance to deposit an impression. Apart from the fact of confidence, the right attire and its accessories increase the professional front. Moreover, a professional look in the business meetings requires a career-oriented and nonchalant personality that increases the client’s interests. In the end, it’s your choice to select the right style that defines your character and the company.

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