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House Rules High Stakes x Blundstone collaboration

  • Written by: Media Release


Blundstone Gives a Step Up to Renovators with new House Rules Partnership

Fit-for-purpose and original work boot brand, Blundstone, has embarked on its first partnership with popular renovation series, House Rules High Stakes. The first episode aired on April 6th at 7pm, and saw the highly anticipated return of the series with eight new teams transforming a high-rise penthouse above a 32-story building in the Gold Coast, the program’s toughest challenge yet.

Blundstone are proud to be a part of a new series that offers advice on how people can be productive and keep busy in these times of uncertainty. The series will provide quick and easy ways to rejuvenate Australian homes and highlight the need for the right tools for the job, right down to footwear! The perfectly matched partnership also comes at a pinnacle time for the brand as they celebrate 150 years of providing quality work boots.

“We are excited to start our collaboration with House Rules High Stakes and are thrilled that the Blundstone work and safety boot range is able to provide protection and support to everyone involved, giving them the confidence in challenges and helping to make light work of hard work,” says Adam Blake, Blundstone Co-Chief Operating Officer for Global Brands, Sales and Range Management. “Throughout the series, we hope that viewers gain inspiration for renovation projects they can undertake at home or in their outdoor spaces, and realise that Blundstone boots are the perfect footwear for DIY jobs”.  

The contestants, tradies and crew will all be wearing Blundstones, highlighting the versatility of the products for any setting and activity. The range provides boots that are suitable for all building jobs, no matter how big or small, indoors or outdoors, and they even have kid’s sizes for little home helpers. Some styles offer water resistant qualities and all products are committed to being durable and of high quality, with innovation being key in the development of each boot.


The Blundstone safety boot range complies with AS 2210.3:2019 and ASTM F2413-18 standards, are available where hard work is taken seriously via select stores throughout Australia, and backed by a 30-day comfort and six-month manufacturing guarantee.

For further information, please visit https://www.blundstone.com.au/work-boots


About Blundstone
Blundstone is the original work boot that you can be confident will protect you because it is fit for purpose.  Founded in Tasmania in 1870, quality, comfort, protection and durability have always been a part of their heritage.

Blundstone safety styles are built with features that provide protection against impact and penetration, plus resistance to cuts, chemicals, heat, electrical hazards, rolling forces, and other foreign stimulus. Since inception, Blundstone has been developing new ways to provide unmatched comfort and protection from the elements. The brand invests heavily in research and collaborates with partners to access the best and latest technologies available. Their commitment to quality has seen them grow into a global business loved in more than 50 countries worldwide.

About XRD® Technology
XRD® Technology provides supreme and repeated impact protection by absorbing up to 90% of energy with every step taken. This feature changes the level of performance, comfort and confidence for the wearer and reduces fatigue and orthopaedic issues.



Beware the Sharemarket's 'Bear Market-Honey Trap'

  • Written by: Rod North

Respected sharemarket strategist, market analyst, best-selling author and survivor of ‘5 Booms and 5 Busts‘ Rod North offers his ‘Pearls of Wisdom’ in the current sharemarket.

 

Where are we in the current ‘Bear Market Cycle’, what time is it on ‘The Investment Clock’ and what should investors do now to protect their investments and look for opportunities when the Sharemarket finally bottoms in coming months. 

 

Long time sharemarket analyst and strategist, Rod North says:

 

“Don’t be lured into the ‘Bear Market Trap’ and perceived honey pot of gains to be had just because the market has risen like a soufflé in the past few weeks.”

 

The ill fated RMS Titanic after it hit the iceberg 108 years ago today on 14th April 1912 did this too, as the bow of the famous ship was heading down into the icy water, the stern of the ship rose one last time before it then unceremoniously followed the bow down to its final resting place on the seabed of the Atlantic Ocean.

 

Unlike the Titanic, the Australian sharemarket will rise again to meet another day and eventually get back to its all time high but not before we reach the final low point in the current ‘Bear Market Cycle’. In 145 years of sharemarket history, in every cycle the market has always risen and then surpassed its previous high.

 

 Rod North also says:

 

“The Aussie sharemarket is in the middle of a brief Bear Market rally mirroring the gains made back in October 2008 before the GFC pulled shares down a further 25% before we finally reached the bottom of the market in March 2009.

 

“In our case, and in the context of today, expect that bottom and buy signal to be reached sometime by year end 2020 or early 2021.

 

“The Downward pressure from low inflation and a near-term recession stand to make the Coronavirus virus induced profit slump deeper than past declines.”

 

The unprecedented and massive Government stimulus packages pumped into the economy will help but they will likely not be enough to prevent a massive slump in company earnings in the months ahead as we deal with an economy in shutdown and people and consumers in lockdown. 

 

Many top 200 Australian companies will not be able to maintain their dividends and may have to drop them in the light of the Coronavirus induced slump in earnings. Earnings, earnings, earnings is always the key driver of the sharemarket, sending it to higher levels and nobody wants to see company’s cut their dividends but this becomes inevitable when earnings totally disappear even for a short period.

 

The Australian sharemarket over recent days may have technically returned to Bull Market territory temporarily, Rod North said but he sees the uptick as a series of ‘dead cat’ market induced bounces being a precursor of much deeper lows ahead of us as the full impact of a declining and systemic economy heading into a COVID-19 induced recession fully kicks in and delivers more bad news and company profit declines in the months ahead.

 

After a career spanning four decades of sharemarket investing and commentary, Rod North says:

 

“Despite all the doom and gloom, there is always a silver lining in the sharemarket. The good news to be finally delivered, is that it will ultimately, in the months ahead, produce the ‘best buying opportunity’ in the sharemarket not seen since March 2009 when the index reached its lowest point of 3,109.

 

“The recent gains we have just witnessed over the past week followed nearly two months of sharp selling amid fears of a coronavirus fuelled recession. That market trajectory and pattern closely matches past trends.

 

“Many investors need to keep their investment fuel dry and in the tank for future, better selective buying opportunities in inevitable dips in the market ahead.

 

“At the moment in the cycle, the danger is, many novice or inexperienced investors will be poised to re-enter the market only to be crushed as history suggests is normal.

 

“Remember to keep your heads whilst all around you lose theirs.”

 

 

About the Author

 

Rod North has survived four market Booms and Busts, working in the financial services industry for 30 years. He is the founder and Managing Director of the award-winning investor relations, media and PR company, Bourse Communications, and a regular business and investment commentator. He is the author of three books, including the best-selling ‘Understanding the Investment Clock – Your Road to Recovery’.

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