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Sunday, April 6, 2025 11:16:57 AM

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Thryv Australia named global winner of the 2025 Microsoft Advertising Partner Awards

  • Written by Daily Bulletin

Melbourne – 11 March 2025:   Thryv® (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, has been named the global winner of the Microsoft Advertising Partner’s Marketing with Purpose award. The award was presented at Microsoft Advertising Accelerate 2025.  

Having already secured the title for the APAC region, this latest recognition cements Thryv’s position as a global industry leader dedicated to driving efficient growth for small businesses.

Empowering small businesses with impact-driven marketing

The Marketing with Purpose award recognises organisations that champion inclusive, ethical and purpose-driven marketing – values that sit at the core of Thryv’s approach. Through its cutting-edge innovations featured in Thryv Marketing Center™ , Thryv Business Center™, and Thryv® Command Center, the company equips small businesses with the tools to attract, convert and retain customers across digital channels. From building standout websites and managing social media to optimising SEO and automating lead conversion, Thryv empowers businesses to compete on a level playing field and drive measurable growth.

Thryv’s data-backed approach to marketing has delivered significant results for small businesses leveraging Microsoft Advertising. With an average Net Promoter Score (NPS) of +55 across its products, Thryv ensures customer satisfaction and business growth go hand-in-hand. Seventy-one percent of Thryv customers report saving more than 72 hours per month by using the platform[1], allowing them to focus on scaling their operations rather than managing complexity.

Elise Balsillie, Head of Thryv Australia and New Zealand, said the global award underscores the company’s commitment to simplifying digital complexity and amplifying small business success.

"This significant award is a testament to our mission of empowering small businesses to achieve big outcomes. We break down barriers in marketing, equipping our customers with tools that create measurable success. Being recognised not just at the APAC level but now also globally, is an extraordinary honour."

"Beyond recognition, this award underscores our commitment to marketing with integrity and innovation. At Thryv, we develop solutions that give small enterprises a true competitive edge, ensuring they can continue to grow and succeed. It also reinforces our responsibility to set new standards for impactful, ethical and results-driven marketing," said Elise.

“Microsoft Advertising is honoured to present Thryv Australia with the Marketing with Purpose award. We were delighted by the high quality of nominations from our partners this year, and thrilled to announce their win during Microsoft Advertising Accelerate 2025. We’re proud to be celebrating with our partners and are inspired by their dedication, commitment to partnership and driving success for their clients,” said Katherine Ellis, Global Partner Marketing Director and Awards Lead, Microsoft Advertising.

A culture of purpose, inside and out

Beyond client impact, Thryv’s people-first mindset is deeply ingrained in its internal culture. The company fosters an inclusive workplace with a focus on wellbeing. Employees benefit from initiatives such as the Women of Thryv program, partnerships with ComPsych, and active support for mental health organisations including R U OK? and Breast Cancer Trials.

"Our vision is to make a difference. Whether it’s empowering small businesses to grow or ensuring our employees feel valued and supported, we are here to create lasting and positive change," Elise added.

Image - Left to Right: Renee Stopps, Director, APAC Partner Sales, Microsoft Advertising and Elise Balsillie, Head of Thryv Australia and New Zealand

Breaking Down Tesla’s Charging Network: Superchargers vs. Destination Chargers

  • Written by Daily Bulletin

As electric vehicle (EV) adoption continues to rise, Tesla remains at the forefront with its extensive and efficient charging infrastructure. Whether you're planning a long road trip or simply topping up your battery while out and about, understanding the difference between Tesla Superchargers and Destination Chargers can help you make the most of your EV experience. 

Tesla Superchargers: Fast and Convenient for Long Trips 

Tesla's Supercharger network is designed for rapid charging, making it ideal for long-distance travel. These high-powered stations can add up to 270 km of range in just 15 minutes, significantly reducing downtime on extended trips. Superchargers use Direct Current (DC) fast-charging technology, delivering power directly to your battery without conversion losses, which makes charging more efficient. 

Key Benefits of Tesla Superchargers:

  • High-Speed Charging: Capable of charging at up to 250 kW, allowing drivers to get back on the road quickly.
  • Strategically Located: Found along major highways and key travel routes, making long-distance travel more feasible.
  • Seamless Payment System: Billing is automatically linked to your Tesla account, eliminating the need for cards or apps.
     

Considerations:

  • More Expensive Than Home Charging: While convenient, Superchargers are pricier compared to charging at home.
  • Limited Availability in Some Areas: While Tesla continues expanding its network, some rural areas may have fewer stations.
     

Tesla Destination Chargers: Perfect for Longer Stops 

In contrast to Superchargers, Tesla Destination Chargers are Level 2 AC chargers found at hotels, shopping centres, restaurants, and resorts. While they don’t offer the rapid charging speeds of Superchargers, they are an excellent solution for overnight charging or extended stays. 

Key Benefits of Tesla Destination Chargers:

  • Convenient for Daily Use: Found at many businesses and tourist destinations, allowing you to charge while you shop, dine, or stay overnight.
  • Lower Cost (Often Free): Many businesses provide complimentary charging as an incentive for customers.
  • Less Battery Stress: Slower AC charging is gentler on your battery, which can contribute to longer battery life.

 

Considerations:

  • Slower Charging: Can take several hours to fully charge a vehicle, making it unsuitable for quick top-ups.
  • Availability May Vary: While many businesses offer Tesla Destination Chargers, they may be occupied during peak times.
     

Charging at Home: A Reliable Everyday Solution 

While Tesla’s charging network is invaluable for road trips and public charging, nothing beats the convenience of home charging. Installing a Tesla Wall Connector allows you to charge your EV overnight, ensuring you start each day with a full battery. For those looking to take their home charging setup to the next level, integrating solar energy and battery storage is a smart investment. Working with a Tesla certified Powerwall installer ensures you maximise your energy independence while reducing reliance on the grid.

 

Which Charging Option is Best for You? 

Feature

Tesla Supercharger

Tesla Destination Charger

Home Charging

Charging Speed

Ultra-fast (up to 250 kW)

Slower (up to 22 kW)

Moderate (up to 11 kW)

Best For

Road trips & quick top-ups

Longer stops, hotels, shopping

Daily charging at home

Cost

Higher per kWh

Often free or low cost

Lowest per kWh

Battery Impact

Higher stress due to fast charging

Lower stress

Optimal for long-term battery health

Location

Along highways and major routes

Hotels, shopping centres, restaurants

Home

Final Thoughts 

Tesla’s dual charging infrastructure ensures flexibility, whether you're commuting locally or travelling long distances. Superchargers provide the speed and convenience needed for road trips, while Destination Chargers offer a practical solution for extended stops. And for everyday use, a home charging setup – especially when paired with renewable energy – remains the most cost-effective and reliable option. With the right approach to charging, Tesla owners can enjoy the full benefits of EV ownership while reducing costs and maximising efficiency.

 

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