Daily Bulletin

Men's Weekly

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Beware the Sharemarket's 'Bear Market-Honey Trap'

  • Written by Rod North

Respected sharemarket strategist, market analyst, best-selling author and survivor of ‘5 Booms and 5 Busts‘ Rod North offers his ‘Pearls of Wisdom’ in the current sharemarket.

 

Where are we in the current ‘Bear Market Cycle’, what time is it on ‘The Investment Clock’ and what should investors do now to protect their investments and look for opportunities when the Sharemarket finally bottoms in coming months. 

 

Long time sharemarket analyst and strategist, Rod North says:

 

“Don’t be lured into the ‘Bear Market Trap’ and perceived honey pot of gains to be had just because the market has risen like a soufflé in the past few weeks.”

 

The ill fated RMS Titanic after it hit the iceberg 108 years ago today on 14th April 1912 did this too, as the bow of the famous ship was heading down into the icy water, the stern of the ship rose one last time before it then unceremoniously followed the bow down to its final resting place on the seabed of the Atlantic Ocean.

 

Unlike the Titanic, the Australian sharemarket will rise again to meet another day and eventually get back to its all time high but not before we reach the final low point in the current ‘Bear Market Cycle’. In 145 years of sharemarket history, in every cycle the market has always risen and then surpassed its previous high.

 

 Rod North also says:

 

“The Aussie sharemarket is in the middle of a brief Bear Market rally mirroring the gains made back in October 2008 before the GFC pulled shares down a further 25% before we finally reached the bottom of the market in March 2009.

 

“In our case, and in the context of today, expect that bottom and buy signal to be reached sometime by year end 2020 or early 2021.

 

“The Downward pressure from low inflation and a near-term recession stand to make the Coronavirus virus induced profit slump deeper than past declines.”

 

The unprecedented and massive Government stimulus packages pumped into the economy will help but they will likely not be enough to prevent a massive slump in company earnings in the months ahead as we deal with an economy in shutdown and people and consumers in lockdown. 

 

Many top 200 Australian companies will not be able to maintain their dividends and may have to drop them in the light of the Coronavirus induced slump in earnings. Earnings, earnings, earnings is always the key driver of the sharemarket, sending it to higher levels and nobody wants to see company’s cut their dividends but this becomes inevitable when earnings totally disappear even for a short period.

 

The Australian sharemarket over recent days may have technically returned to Bull Market territory temporarily, Rod North said but he sees the uptick as a series of ‘dead cat’ market induced bounces being a precursor of much deeper lows ahead of us as the full impact of a declining and systemic economy heading into a COVID-19 induced recession fully kicks in and delivers more bad news and company profit declines in the months ahead.

 

After a career spanning four decades of sharemarket investing and commentary, Rod North says:

 

“Despite all the doom and gloom, there is always a silver lining in the sharemarket. The good news to be finally delivered, is that it will ultimately, in the months ahead, produce the ‘best buying opportunity’ in the sharemarket not seen since March 2009 when the index reached its lowest point of 3,109.

 

“The recent gains we have just witnessed over the past week followed nearly two months of sharp selling amid fears of a coronavirus fuelled recession. That market trajectory and pattern closely matches past trends.

 

“Many investors need to keep their investment fuel dry and in the tank for future, better selective buying opportunities in inevitable dips in the market ahead.

 

“At the moment in the cycle, the danger is, many novice or inexperienced investors will be poised to re-enter the market only to be crushed as history suggests is normal.

 

“Remember to keep your heads whilst all around you lose theirs.”

 

 

About the Author

 

Rod North has survived four market Booms and Busts, working in the financial services industry for 30 years. He is the founder and Managing Director of the award-winning investor relations, media and PR company, Bourse Communications, and a regular business and investment commentator. He is the author of three books, including the best-selling ‘Understanding the Investment Clock – Your Road to Recovery’.

THINGS TO CONSIDER BEFORE CHOOSING OFFICE FURNITURE

  • Written by News Company


Before buying furniture for your office, you should decide the goals that will help solve the ordered chairs, tables, and other types of furniture. The order of the furniture depends on the specifics of the work of each particular clerk. This will help avoid excessive exhaustion and facilitate the work of the office employee as a whole.

Organizing a comfortable workplace is critical to the employee in the office. The specificity of each type of furniture has its own. It depends on the tasks to be solved and must meet the requirements of the operation, as well as the features of the work performed. Choosing the right furniture, the employee receives the following benefits, performing daily tasks:

  • The practicality of office equipment placement

  • Certain freedom of movement in the workplace

  • The orderliness of documentation

These features allow you to choose the best option for particular office furniture and making the workplace not only comfortable but also ergonomic.


Reception of visitors

Comfortable furniture allows you to not only increase employee productivity in the office but also provide a good feel to visitors. To organize a place for receiving visitors in the office, you should choose furniture based on the characteristics of the space of the room:

  • Having a significant place. It is advisable to choose a table with a T-shaped worktop. This will help to accommodate several guests at once.

  • In cabinets with a lack of space. It is appropriate to put a table with a round countertop. Such tables will not create inconvenience for the visitor.

  • The table should have enough space not only for the employee but also for the visitor.

  • To give a relaxed atmosphere for the client to communicate with the clerk, soft upholstery on the armchair or simple chair will help. The visitor will feel a certain comfort.

  • For added convenience, you should choose chairs with a curved back which will increase the visitor’s comfort during long negotiations.


Answering Calls

When employees are engaged in the continuous reception of telephone calls, it is important to have comfortable conditions for the performance of their duties. It becomes a priority. In this case, you must give them appropriate office furniture.

The choice of the necessary furniture should be based on several nuances that depend on the specifics of the telephone call operator:

  • Exhaustion from sitting in the same position will be much less with the installation of a soft chair. It can be with high armrests and a back with a headrest. The peculiarity of these chairs prevents muscle pain.

  • You should equip the telephone operator with height-adjustable chairs that is fitted with sciatica cushion. The technical feature contributes to the proper fit of the workplace for each specific telephone operator.

  • When placing several operators at once in the same room, you should purchase tables with a complete set of dividing boards or special office partitions. With these types of furnishings, the telephone operator will have a higher concentration on receiving calls from customers. It will also prevent distraction.


Computer work

Modern PCs require significant space. For practical placement of office equipment, you should apply special modifications of tables.

The nuances of choosing a computer desk in the office are as follows:

  • With minimum office space, you need a digestible version of the table with additional built-in elements. This will help you to place disks, books, and documentation. Such models of tables practically use the vertical space of the room.

  • The presence on the table of a special lower stand for the system unit will be efficient. The element is necessary for convenient cleaning of the floor.

  • Complete with a retractable shelf to accommodate the keyboard. Tables with this placement allow you to use the countertop for working efficiently. You can also roll out a shelf with a keyboard with one hand.


Paper storage

In any office, regardless of the specifics of its work, there is a lot of documentation, client card index, and specialized literature. The systematics and order of a huge amount of documentation are possible only with the appropriate furniture and office supplies to help organize the filing systems and storage within a workspace:

  • Cabinets. Depending on the space of the room, it is possible to install models with swing or compartment doors.

  • Shelving. This type of furniture is in demand when equipping separate rooms reserved for the archive.

Advice! For a more practical filling of the space of the archive room, it is advisable to order shelves and racks according to individual sizes.

  • Pencil cases. A convenient option for furniture, when the space for placing a large number of papers.


Room Assessment

There are several criteria for choosing the furniture, depending on the parameters of the office space. Following all these rules, choosing the right furniture is not difficult.


Outlet location

When performing everyday tasks, you have to use PC and office equipment constantly. The power supply of the corresponding equipment is carried out through the most conveniently located outlet. In this case, you should place the table in some proximity to the outlets. When connecting office equipment, a convenient option is a table with technical holes in the back of the furniture. The feature allows the wires not to go through the countertop. It will make the working space of the table more spacious.


What kind of lighting should be in the room

Important in the choice of furniture is office lighting. The choice of the colour shade of furniture is influenced not only by the style of the decor of the room but also by its space. It is important to buy cabinets, tables, chairs in white or light shade. White or light cabinet furniture visually increase the space of the cabinet. For large rooms, you can neglect this fact.


Office style

The furniture selection depends on the interior decoration of the office place. The companies are trying to acquire a furniture environment that is not only practical but also suitable for the design of individual rooms, meeting rooms, etc.

Two furniture options are common, based on the design:

  • Classic

  • Modern style


Classic style

Classic furniture is a chance to increase the status of the company in the eyes of potential customers and partners. An important feature of the furniture is the use of natural materials (wood, leather). Furniture based on natural wood has certain advantages:

  • Provides respectability to the setting

  • Ecological cleanliness

  • Convenience of operation


Modern style

Modern style furniture made in the following modern directions:

  • Minimalism

  • Hi-tech

  • Art decor

Furniture in such design decisions is made using metal, plastic and glass. Furniture in this spirit is always relevant and fills the office space with modern design ideas. Along with originality, such furniture is practical but devoid of exquisite luxury like classic-style furniture.


Conclusion

You should consider things to improve the external performance of furniture in the office. It is important to know how organically it fits into the overall decor style of a room.

The convenience of the office space is formed not only by the layout but also by the arrangement of furniture. For each area of ​​the office, it is necessary to choose the appropriate furniture. It will help employees to be comfortable. As an additional furniture attribute, you should equip the reception with high chairs. Additionally, sofas can be installed, in case a client has to wait in the office to meet a particular office employee.

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