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How Promo Products Help Build Brand Awareness

  • Written by John Peterson


A marketing strategy is one of the most important elements of a successful business. After all, people won’t be able to avail your products and services if they don’t know that your business exists in the first place. With a carefully planned and executed marketing strategy, your business will be well-poised for growth.

Today’s business landscape offers plenty of marketing methods, including digital advertising through social media. However, if you’re truly intent on building brand awareness, one of the most effective ways is through something more traditional: promo products. Over the years, promotional products have made their mark as simple yet effective materials that can help drive not just awareness but also recall. How, you may ask? Below are just a few ways.

They Increase Recognition

Promotional items can help consumers remember your business by making your name and logo more recognisable. This is because promo products are often things that are used or seen daily, such as coffee mugs, USB flash drives, and even T-shirts. Whenever a person uses or sees the item, they will get exposed to your brand for any number of minutes. Before long, your customers will be more than familiar not just with your business name and logo but also your products and/or services.

They Help Create a Personal Relationship

There are no two ways about it: people simply love getting free stuff, especially those that they can actually use. What’s more, people also love feeling appreciated. Giving away promotional products is one way of showing this appreciation. It’s also a good way to establish a more direct and closer relationship with your customers and partners. When a client feels more connected with you, the higher the likelihood that they will remain your patrons. They may even become your ambassadors, helping push your brand towards more positive exposure and growth.

They Can Potentially Last Forever

Another way that promotional products increase brand awareness is their long lifespan. Indeed, well-made branded promotional items can easily last for 10 years or longer. In comparison, TV ads or online videos last only minutes. Customers are more likely to forget about these, especially due to the various distractions presented by social media and the internet at large. Obviously, there are some videos that really make an impact but these are few and far between. By giving away promo products, you’ll have a higher chance of creating brand awareness that truly sticks simply by virtue of the product’s longevity.

They Are Useable and Can Be Passed On

In relation to the previous point, another way that promo products can build brand awareness is through its “pass-on” quality. After using the item repeatedly, a consumer can either lend or give away the product to another person. This simple act greatly increases the reach and number of impressions that the item generates for your brand.

The useability of promotional products further increases its lifespan and the potential of heightened exposure. If you’re thinking of giving away promotional products, consider getting umbrellas, bags, or even tumblers. These items are not only useful but also long-lasting and can therefore survive several changes of hands.

They Are Direct

Unlike other forms of marketing and advertising, promo products are tangible. This can help leave a more lasting impression, simply because the consumer is using multiple senses to interact with the product.

With promotional products, you’re also sure that your brand actually gets exposure. When you hand a bag of goodies to a trade fair attendee, for example, you know that that person has truly seen your brand’s name and logo. If you give away 1,000 products, you can be relatively sure that you have made an impression on 1,000 people. TV commercials, online videos, and radio ads have the potential to reach millions, but the numbers aren’t as clear cut as compared to giving away promo products.

They Are Affordable

A single TV commercial can easily cost thousands of dollars for production alone. Include the rates for media placements and you’re looking at a steep price tag. With promotional products, you’ll be spending so much less for more exposure. Indeed, even if you purchase millions of promotional items, you’ll still be shelling out less money than if you opt for other forms of advertising.

If you still aren’t convinced, then keep in mind that even the biggest multinational companies give away promotional items. Google, Intel, General Motors, and Coca Cola are just a few of the most recognisable brands that continue to make use of promo products as part of their marketing strategies.

The key is to find promotional products that suit your brand. Think of your customers and what is useful and meaningful to them. Makeup enthusiasts will likely love a cosmetic and toiletry bag, while nature advocates will probably appreciate eco-friendly notebooks or cutlery sets. By giving something that appeals to what customers love, you further increase the potential for brand awareness and recall.

3 Best Practices for Warehouse Monitoring

  • Written by News Company


Warehouses play a critical role in numerous supply chains. Warehouse real estate is booming, and warehousing has become a growth industry for entrepreneurs. Some retailers even warehouse their own product to save costs or integrate vertically. 


Warehousing seems like a “cut-and-dried” business—just install shelves in a big empty room and put merchandise on those shelves—but there’s more to it than that. As foolproof as the business model may seem, a lot can go wrong. Warehouses require meticulous monitoring in order to operate effectively. Failing to monitor a warehouse can lead to disastrous losses of inventory and the collapse of the business.


If you own or operate a warehouse, it is critical to get this right. Here are three crucial best practices for warehouse monitoring ...


1. Security

Compared to the volume of real estate and the value of the inventory stored in that real estate, warehouses tend to come up short in the number of watchful eyes. Hundreds of thousands, even millions of dollars’ worth of company or client merchandise may be stored in a fairly expansive space with only a handful of employees physically looking after it. In many cases, the thief actually turns out to be one of the employees.


Without proper attention to security, financial disasters can ensue. LPM Insider reported a Q3-2016 increase in facility thefts by 98%, with theft value increasing 266% to an average loss of $120,298. Warehouses were the most common crime scenes for these thefts. Entire truckloads were the most common target, and holiday weekends were more common dates for theft by 40%. 


Warehouse owners and operators can reduce the likelihood of theft, as well as increase their ability to respond quickly and produce favorable outcomes in the event of theft, by implementing the following practices:


  • Install Security Systems. Choose state-of-the-art digital, cloud-enabled security cameras with adequate resolution and contrast to function in both dark- and bright-light conditions. Cameras should be enabled for 24/7 monitoring and offer thorough coverage with no blind spots. Cameras should also be obvious, with signs drawing attention to them to discourage thieves. 

Automated and remote-access lockdown procedures should be implemented. Motion sensors during off-hours can alert the chosen security management vendor of unauthorized access, allowing you to alert law enforcement while crimes are still in progress.


  • Install Fencing. Adequately barricading the property perimeter with high fences and controlled-access gates can go a long way towards deterring and preventing theft, forcing thieves to abandon the cover of darkness and expose themselves to camera angles and motion capture.

  • Employee Screening. Perform proper background checks on every employee who will have authorized access to facilities and inventory. Insurer Hiscox estimated that 68% of workplace thefts are committed by employees.


2. Data Management

Warehouses can be both massive and labyrinthine. Without adequate data management, finding the right piece of merchandise at the right time can be like finding a needle in a haystack.


Warehouses should pick a proven data management model and stick to it, preferably using automation-friendly, cloud-enabled databases that integrate with other systems. 


Best practices for warehouse data management include:


  • Logical Schema. Schema in data management refers to any group or subgroup you choose to organize data into. Whatever categorization system you choose, make it consistent across all schema for the warehouse.

  • Give Objects Meaningful Names. This includes schema, columns, rows, relations between columns and rows, and whole databases. Use descriptive names if possible. If code names are necessary, make sure key stakeholders have a way of deciphering the code.

  • Use Separate Usernames for Each Credentialed User. Don’t allow sharing of usernames. Changes in the database need to be attributable to the source of the change for the data to have integrity.

  • Establish and Follow a System for Granting Database Privileges. Tier privileged credentials by seniority, longevity, proven trustworthiness, or whatever criteria you choose to determine which users can be trusted with which privileges. 

  • Limit Who Gets Supervisor Privileges. Even if it can seem more convenient to grant a junior employee supervisor privileges, the risk of abuse of supervisor privileges is not to be taken lightly. 


3. Environmental Monitoring

Because humans don’t have to live there, “occupancy standards” of warehouses are not as strict as they are in homes. However, that doesn’t mean that the merchandise stored in them is any less sensitive to extremes or changes in temperature, pressure, or humidity. Whole inventories can be ruined by failure to monitor environmental conditions.


Especially when storing sensitive merchandise like pharmaceuticals or food items, warehouse owners and managers must pay keen attention to environmental monitoring. Best practices for environmental monitoring include:


  • Thermal Mapping. Especially in large warehouses or facilities, conditions can vary wildly from one corner of the facility to the next—or, in extreme climate zones, from one season to the next.

Warehouses that store temperature-sensitive materials should execute a program of “thermal mapping,” which takes readings of the temperature at strategic positions within the facility—near exits, in the corners, at floor level, at roof level, etc.—and at strategic times of year—deep winter, dead of summer, etc.


Effective thermal mapping can tell warehouse managers what parts of the warehouse tend to be hotter or colder than others and at what times of year, allowing them to customize and optimize their storage plan, as well as their HVAC calibration.


  • Installation of Cloud-Enabled Data Loggers. Particularly in regulated industries like pharma and food production, a thorough system of monitoring conditions with data loggers from experts like Dickson is an important part of warehouse management.

Digital data loggers use a sensor--a thermometer, pressure sensor, or barometer--to measure the ambient conditions around the device. A microprocessor interprets the measurement, and imprints the measurement on a built-in data stick. Data loggers offer automation, as well as greater data integrity than hand-recorded measurements.


Even more effective are wireless-enabled data loggers that upload data directly to cloud storage, where it can be interpreted by software and automatically collated into reports that the warehouse manager can submit to regulatory agencies to verify compliant conditions.


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Warehouses are not decreasing in importance. With the boom in eCommerce retail and last-mile storage value, effective warehouses will be more in demand, not less. Implementing these best practices of warehouse monitoring will help warehouse owners and managers safeguard the prosperity of their essential business.

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