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The Ways Your Reputation Can Be Tarnished Online

  • Written by NewsCo

Trading online can be a precarious business when it is so easy to lose your reputation to so many people sharing such a global marketplace. If you discover negative posts then they need to be dealt with quickly before too many people find them. Glassdoor reviews are the answer to removing negative content that threatens your livelihood by resulting in fewer sales.

So, this article will look at just who might want to put a negative comment online about us. To know our enemies is to protect ourselves. Once we are aware that this is a possibility, we should hire a professional firm to find out what negativity has been written about us online and then seek to have it removed. It is all very well saying that we can sue for libel, but by that time a lot of business has been lost, and it might not be possible to again trade under the same company name.

Disgruntled Employees

Sometimes employees are just not up to the job and so have to be dismissed. It can be as a result of gross misconduct or not their fault and due to a pandemic resulting in there not being any work for them. An employer has to choose someone to go or risk their business failing altogether. The decision is never going to be a popular one, even if they throw all the names into a hat and choose one. The result can mean that the chosen employee seeks revenge by posting negative comments online about the company they used to work for in retaliation for being the chosen one. Okay, nobody might believe what they are saying, but then again they just might. The individual with inside knowledge might choose to give away secrets about your business that a competitor might see. Reputations and sales can be lost in the process. So, we have to bear this in mind as a company and be ready for it by knowing who to contact to remove the content should it appear.

Competitors

Sadly, our competitors will sometimes resort to what can only be described as “dirty tactics” to gain an advantage in business. They will commit an act worthy of a red card if they were a player on a football pitch. There are examples of rival businesses paying firms and individuals to leave negative comments about another so that the customer chooses them to do business with instead. The small outlay to people writing the articles is nothing in comparison to the number of extra sales that can be generated by gaining an unfair advantage on a rival business.

To keep our competitors in check, it is important to manage our reputation effectively online. We should regularly check for signs that we are losing our reputation.

Internet Trolls

Internet Troll is a slang term that is used to describe someone who will intentionally upset people by posting negative comments on the internet. This is bad enough when against an individual, but when it is about a company it can have devastating consequences in terms of future sales. Sadly, these faceless and anonymous creatures do exist to make the lives of responsible internet users a misery.

We can deal with trolls by ignoring them in the hope that they will give up, but they are normally quite persistent creatures and a lot of negative content will have been left by the time they stop targeting your company or your good name. The answer is to hire a professional firm that can find and quickly remove the content before it does too much damage. This will be worth the business expense compared with how much it could cost unchecked and not properly dealt with. Once a troll knows that you can easily remove their content, because it has disappeared and wasted their efforts, then they are likely to give up and move on to someone else. There is sadly little to stop them in terms of online regulations, so we have to be the ones that stop them, with the computer know-how and help of others. All we can do is deal with each trolling incident as it happens, by knowing digital marketing companies that can help us to restore our online reputation.

So, there are three situations that might see negative feedback being left about a business online. In every case, the solution is to hire a specialist company who can find and remove the content promptly before it has a chance to do too much damage to the reputation of an individual or business.

Tips on how to keep your business on foot!

  • Written by NewsCo

In this economy, one of the most important things to look at is how to keep their business in order! While it might be tempting to look first at the bottom line and only think about ways to increase sales, one must be careful not to make their business grow without looking at the big picture. One of the most significant errors made by many companies these days is that they forget to put their stock of inventory in order, which costs them dearly eventually. Check out Walker Hill Group for more business tips.

Keeping their business on track is going to take some time and effort. Nevertheless, if one works diligently every day, one will see their business go up each month! Furthermore, one can start saving money in the meantime! Here are some tips on how to keep their business in order!

First, one must do some inventory management. If one does not do inventory management, one is losing money! So, be sure to track every single purchase one makes. The more items one purchases, the more money one is spending. Be sure to maintain a precise record of every purchase to monitor their expenses accurately and control their budget. Also, by doing inventory management, one will monitor the sales of each product or service one offer!

Second, make sure one staff their stores well. Their sales staff should be deeply knowledgeable about the products that one is offering. Their staff should be on hand twenty-four hours a day! Make sure their staff has the skills required to be productive and efficient. They will need training in using new computer software and being trained in handling various products that one is offering.

Third, make sure their marketing materials are up to date. Customers are bombarded with all kinds of advertisements! So, one should not let them have a chance to ignore their ads! Keep their brochures current, their fliers current, their posters up to date, and anything else in line with keeping their customers happy! Their sales team will also thank one for this.

Fourth, one must have a solid rewards program. There are many companies out there who understand how hard running a business can be. They know the difficulties of running a store. They know how much effort it takes to keep their staff happy, motivated, and happy. The best companies offer money toward their productivity. This money can be used to reward good work, so their staff will feel valued.

Fifth, never underestimate the power of coupons. Coupons add excitement to their store. People love to save money! Use the correct coupons to encourage people to come into their store, shop, and do more of what they love - which means more of their product!

Sixth, have a great support system. There are so many ways one can get help if one needs it within their company. There should always be at least one member of their staff who knows about the latest tips on keeping their business in order! This person should be easily accessible for any questions or concerns. Remember, there is no reason one cannot trust them with their most important responsibility: keeping their employees happy.

Seventh, keep their prices competitive. Every dollar one saves a dollar one can spend on more products and services that their customers will love. This is one of the best tips on how to keep their business in order! One wants their products and services to be saleable. If not, one may find their business struggling a bit to stay afloat!

Finally, offer promotions and incentives to their employees. Please do not wait until their next month's earnings report to give their employees incentives. Make sure one plan. One may even choose to give some of the profits from their sales to their employees as bonuses. Their employees will appreciate this gesture!

These seven tips on how to keep their business in order! If one needs more assistance or information, plenty of books and magazines are devoted solely to this topic. As well, many websites specialize in keeping business owners and staff organized. No matter where one turns, one will find tips on how to stay organized!

Yes, one can survive and thrive in a down economy. It is certainly possible to do so. However, if one ignores details, one will undoubtedly fail to manage their business. The best way to thrive is to have a system and follow it consistently. Implementing tips on how to keep their business in order is the first step toward maintaining a profit.

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