Business News

Thu Jun 24

SEO Link Building: Are you writing the right sort of content for the website?

Written by NewsServices.com

What blood is to you, content is to the internet. It helps the internet to stay alive and thrive. But just as impure blood can inflict flus and fits onto you, impure content can bring disaster to the internet world. What could be done to bring purity to the already impure content? What transfusion could be brought in here? And what must be followed to bequeath clean blood down into the lineage? Perfect Link Building SEO agency Sydney Australia has some tips for you to help you guide through this wilderness and flag your presence at the peak.

This thing called SEO:

Even the best of Shakespeare would need to conform per this SEO to fill the hearts of those in need. But what is this SEO? Speaking of it as Search Engine Optimization won't be enough, for a mere noun cannot ever grab the profundity a word/phrase holds. Can we call it the brains of the internet? We will see in a line or two. SEO, with its intelligent algorithms and deep learning, tries to understand the content you offer, the content a user needs, and how satisfied the user leaves after seeing your content. We may speak of it as an omnipresent character, who observes everything from heaven so as to bring order and happiness in this internet world. With the rise of Artificial Intelligence and Deep Learning, its working skills are getting enhanced by dawns and dusks. Now, speaking of it as the brains of the internet won't be a bad analogy. But what can we do to rise fine and fair in the eyes of this observer called SEO? There is no one universal key, but there are certain pieces of puzzles that could be picked and placed in order to bring a better picture in front of it.

What sort of content is the right sort of content for the contemporary internet?

Times keep on changing: The bests of yesterday could be brutals of now; the lauds of yesterday could be slaps of now; the fashion of the 90s could be cursed in 2020s. Back when Backrub was launched, which later became Google, it was an infant and its way of working was naive – people were trying to take advantage of its naiveties. They were tricking it down and stuffing low-quality content that was easily saving them time and earning them well. But by the time, it improved, and improved well enough to raise the brows of those fouls and faulters. Now you would need to give some thought to your content, all for the good of you and your users – it's a win-win for all. Perfect Link Building (SEO Agency; Sydney, Australia) has some tips for you –

Try understanding what the user wants to know, not what you want to tell: Indeed, there must be things that you need to tell to a user, but it should not be something out of the context that would be of no interest to the user. Google now focuses on user intent (one of several factors that impact a page's ranking) to guide a page's ranking. Think, Search, be creative, and know what the public is in need for. No question is naive, and no questioner fool; it all depends on your expertise. Try asking the reason for the big bang to a religious fanatic and he might declare you insane, try asking it to an astrophysicist and you have it.
Focus on the Headline: A headline is like a facade of your dormitory – It must bring awes and queries on their faces and brains. Bring a blend of surprise and information gap to create curiosity into their minds, and they might start rubbing their ankles until a click on the link.
Introduce imagery to your content: The digital world might be built on zeros and ones, but its visitors are not. If you fail to spark those neurons in the user's brain to life, you fail to spark Google's machine into thinking that you are one. Imagery demands our senses to come alive and thus invigorate the brain, this, in turn, brings pleasing juice to the emotions. Once you do it right, the user might want to return to your website to get that reward again.
The structure of your content: Two people with the same weight of 82 kilograms, one has it distributed finely throughout the body, and the other has half of it in the belly – Whom would you prefer? The structure of your content in visual terms, and too much concentration into one place might make your readers sigh in pain.
Is keywords research and distribution that important? You might wonder, considering Google's focus on the ultimate user satisfaction. But know that Google is a machinery and it needs something to understand what you are about. Consider keywords to be an introduction to your content. Again, think of what your user might want to know, do keyword research, be creative, and let your content grow around it into life. Do not try to fool Google by stuffing bad fat around it – you might get banned in time or left ignored. Black hat techniques are easily caught now more than ever.
Bring art into it: The most ignored advice of all – people walk over in ignorance over the advice about bringing life to your content. RankBrain now observes the user experience by getting insights about their behavior towards a website, the time they spend, and their after-behavior. Use the art of storytelling, use humor, use cliffhangers, climax if possible, and you have a wonderful recipe ready to serve before those in need of you.
Bring facts and data to insert some assurance and trust: We love not being left doubtful about a thing. If you have some data about your topic – a survey done, an expert's advice, some past statistics, or some future predictions – use them. Here is a data fact for you – 60% of marketers speak that inbound traffic is their top quality source of leads. And you can never get top-quality sources unless your content is informative and alive.

Above were a few of those pieces of advice that could help you bring your content to life. Perfect Link Building (SEO agency; Sydney, Australia) loves to help people grow the things they love. It believes in growing together. Towards this same purpose, it has shaped some best SEO plans for you, alongside the space for your customized SEO plan. Click here (https://perfectlinkbuilding.com/au/packages/) and see what serves you best.

Thu Jun 24

Digital Marketing for Content Writing Services

Written by NewsServices.com

Marketing a service like Content Writing warrants an altogether approach and direction. Content Writing is not something a generic product or service that can be promoted and sold to general public or business markets. It is a specific service required by only certain customers as one time or on a short or long-term basis.

What adds to the difficulty is the fact that these customers are not easily identificated as they are not concentrated in a specific location. So, it requires a great level of study and understanding of these customer demographics and characteristics to direct your marketing messages and communication to them. The challenges facing a Digital Marketer of Content Writing Services are identifying the prospective customers sets and effectively reaching them so that his goals of getting business from them is achieved.

Let us see some of the ways and strategies the Digital Marketer can pull through the complex processes and pull off success stories in Content Writing digital marketing.

Maintain a Blog

The field of content writing is dynamic in nature and hence continuous promotion of the content is required. A generic Freelance Content Writer writes on any given topic and subject as required for the project. As such, he is expected to keep abreast of the latest and continuously align his writing skills and styles with the trending market situations and happenings.

However the case with a niche Content Writer.is that he is expected to constantly upgrade his skill-sets, learn new things and ever be prepared to write about any new developments in the specific field he is specialized in.

These market compulsions require the Content Writer to create and maintain his blog so that he can let the the online world and his potential hirers to know about his writing abilities, past and present works, mix of content portfolio, size and variety of projects that he can handle, types of industries that he can write for, style of writing, types of works he undertakes, overall capability, and research and analytical skills.

If you are a Freelance Writer, you may maintain more than one blog if so required - like a professional blog to showcase you as a paid writer available for hire and a blog separately to write on your passion.

Keep your Blog legible, organized and updated so that it represents you in the online space. If your Blog happens to misrepresent you in any way, it will cause you dearly in marketing. Fill any communication void or gap with all the necessary corrective measures.

Write your articles and posts as best coherent as possible in an orderly manner. Publish high quality posts in various topics and subjects but ensure that they have a high level of contextual relevance between them.

Moreover, take utmost care that your Blog carries a complete profile on you. Let your bio tell the users and potential clients/hirers what you are specialized in and what capabilities that you possess. This will help them take a call on you and engage you for their short-term or long-term requirements or projects.

Position yourself in a Niche

When you build your online identity as a Professional Writer, create and establish a positioning for your identity like SEO Writer, Blog Writer, Marketing Collateral Writer, Website Content Writer, Articles Writer, Slogan Writer, Promotional Videos Script or Storyboard Writer, Essay Writer, Academics Writer, Project Writer, Dissertation Writer, Technology Writer, Press Release Writer, Ecommerce Content Writer, Products Description Writer, Business Profile Writer, Nature Writer, Newsletter Writer, Marketing Communication Writer, Speech Content Writer, Legal Content Writer, Real Estate & Properties related Writer, Political Writer, Contracts & Agreements Writer, Captions, Jingles and Brand Names Creator, Catalogue Writer, Ad Copies Writer. Scientific Content Writer, Content Proofreader, Market Trends Writer, Financial Markets & Products related Writer, Business Plan Writer, Market Strategy Writer, Humanities Content Writer, CSR related Writer, etc.

Your niche positioning in the writing space will create a landmark identity for you in the Content Market, and will work advantageously for you by creating endless writing opportunities for you and benefitting you financially. Engage the Blurn is one of the best SEO agency in Sydney.

Promote your USP's

Apart from positioning you as a specific type writer, you have to distinctly differentiate yourself among the crowd in the Niiche space that you are stationed in. Be resolved to create an anchor identity for you such as like Strategic Striker, In-depth Writer, Educated and Tech-savvy, Multi-disciplinary Writer, Ultra Premium or Super Luxury Class Writer, Low Cost Writer, Multi-channel Writer, Multi-language Writer, Writer-cum-Graphic Designer, Content Writer-cum-Digital Marketer, Writer-cum-Animator, etc.

Prove your Professionalism by presenting and showcasing Certifications, Testimonials, Accomplishments, History of Works done and Endorsements & Awards received so that you command a special place within the world of Content and Copy Writers.

Promote through SEO

SEO is a great tool for Professional and Proficient Content Writers to market themselves. Your website has to be promoted for all the conversion keywords in Google and top search engines.

List in Classifieds & Business Directories

Classifieds & Business Directories are the online platforms people get to find what they are looking for. List yourself as a Content Writer, Copywriter, SEO Content Writer, etc., and get easily found by your prospective customers and hiring companies.

Create Linkable Assets for Customer Engagement

These Linkable Assets are Digital Points of Engagement that your customers and users click to reach and engage with your website and profile page. You have to create a huge number of Linkable Assets in the online space so that your website or blog gets a torrential flow of visitors and dramatic and overflowing results.

To achieve such results, you have to upstart with a tremendous amount of Strategy Planning, Market Segmentation, Profile Positioning, Market Trend Analysis, New Market Entry Strategies, Competition Analysis, Comparative Studies, Corporate Branding, Online Reputation Management, Expert Positioning, Social Media Posting, Content Publishing and a host of other tactical activities and maneuvers.

Conclusion

Digital Marketing works best for all kinds of services and service offerings like Content Writing with proper planning, implementation, discipline, dedication, commitment, direction and creativity. At the outset, you have to build yourself into a Brand Personality as a Genuine, Original, Creative, Professional, Timely and Impactful Content Writer so that you will eventually become an Authority in the Content Marketing world with success becoming your natural byproduct.

Until you get the sufficient and right connectivity and results start coming, you will have to persevere and sustain your efforts continuously and strategically. Get Creative Web Design Services in Sydney from Blurn.