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How to Make a Great Promo Video

  • Written by NewsServices.com

Promo videos are a crucial part of any business’s marketing strategy. Great promo videos help to increase brand visibility, improve your SEO, increase conversions, are easily shareable, and do well among smartphone users. Every business should have at least one great promo video showcasing their brand. The steps to create a great promo video are;

Determine your goal

It is very important to determine the reasons why you want to create a video so you can work towards accomplishing that goal. For instance, you can create a video to increase the brand’s awareness, increase sales and traffic, boost customer engagement, educate customers or even build brand loyalty.

Determine the direction the video will take

The direction the video will take will help to accomplish the brand goal. Some of the possible directions are;

Introductory – Telling the audience about your missions and visions.

Explanatory – Explaining how your products work

Problem-solving – Showing how your product is offering the solution.

Product-focused – Introducing or showcasing a feature or product.

Testimonials – Showing customer feedback about specific themes or topics through quotes, interviews, or soundbites.

Informative – Educating your customers about the product using a tutorial style.

Set the video tone

The video tone determines the emotional aspect of the video. It is how the brand video makes the audience feel. Some of the tones are dramatic, urgent, humorous, entertaining, inspirational, and playful or fun. The tone will help your promo video come to life.

Choose the duration

Choosing the duration of the video will prevent creating a video that is unfocused or too long. When you put time restrictions in place, you will make the video more effective and stronger. Moreover, you will avoid nuances such as having to cut a two-minute video into 30 seconds at the last minute. While determining the duration of the video, you should put your goal, the ad medium, and the budget into consideration. If you need a professional video that will increase your ROI, check out https://skylakemedia.com.au/.

Choose the style of the video

You need to choose the visual style of the video. Visual styles include animation, using B-roll, real people, live action or screencast among others. Some great promo videos are usually made using a combination of all these styles. The visual style is very important and grabs the attention of your prospective customers.

Outlining the idea and writing your video script

If you have a general promo video idea, you should determine details like the scene, the characters, the props, voice overs, the product and the audio. You then need to start writing the script. Scripts are important as they prevent time wasting and making unnecessary parts.

Storyboard

The last step is working with a designer, illustrator or creative artists to ensure the script, the visuals and the idea is going to make sense, look good and achieve the main goal.

Trying To Protect Your Intellectual Property in Australia? Here’s All You Need to Know

  • Written by NewsServices.com

Intellectual property rights refer to all your rights associated with anything you have created from your innovation, creativity, and original ideas. If these ideas possess economic value, you can protect them legally under the Intellectual Property Law. 

Intellectual property protection is designed to ward off anyone else from taking your creation or idea and using them to make profits unless they obtain permission to do it. The question of how to protect your intellectual property depends upon the kind and nature of your property. If you are a resident of Australia and want to protect your intellectual rights, you can find such protection under the Intellectual Property Law Australia. 


What are Intellectual Property Rights? 

Traditional intellectual property rights are broadly classified into designs, trademarks, patents, and copyrights. Recently, domain names and trade secrets have also been added to the intellectual property rights in Australia. However, they are not governed by their own legislative framework. 

Protecting your intellectual property from all kinds of infringements is a must. Here’s how you can do it. 


Register your Intellectual Property Rights 

As a company, you can protect your core management and R&D operations by registering intellectual property rights. This factor also puts you in a better bargaining position in case of counterclaims, cross-licensing, and other legal disputes. These rights and registrations let a company obstruct competing goods, dissuade new entrants, and mark their own identity and autonomy. 

Different types of intellectual properties like copyright, trademark, and patent can be registered by law. Registering such rights not only protects them from infringement but also gives a strong recognition to your brand. 


Contact the IPR Experts 

You can get in touch with an intellectual property rights expert and seek help in searching and licensing to ensure that your property remains secure. The money you spend on your intellectual property cannot be spent on marketing, manufacturing, or any other aspect. Hence, it is essential to consider why you are defending it. 

It is because this helps you to prevent anyone from copying your original creation. Securing your intellectual property also brings value to your business if you have future plans of selling it. Moreover, if you want to license your property to a third party, it becomes easier for them to rely on you if you have registered and protected property. 


Draft Non-Disclosure Agreements 

Another efficient way to protect your intellectual property right is by drafting a non-disclosure agreement with the help of an intellectual property rights attorney. When you contact a legal agent, they help you prepare concise and ironclad agreements. 

Apart from drafting non-disclosure agreements with your attorney, ensure that all the other contracts such as licenses, job contracts, and distribution contracts aid in protecting your intellectual property. 


Do not Engage in Joint Ownership 

If you want to protect your intellectual property rights from infringers, we strictly advise you not to engage in joint ownership for such rights. It is always beneficial that you have sole control and autonomy over your rights. 

Joint ownership of intellectual property rights leads to a lot of confusion. You may as well face exploitation of your property or legal issues threatening your assets’ security, hence causing harm to your reputation in the market. 


Takeaway 

Your intellectual property acts as an asset for your business. Apart from increasing your brand value, it also signifies the amount of creativity and innovation you put into designing your product or service. Whether it is a product, design, logo, literary work, domain name, or others – they need to be protected. We hope that the above-listed tips and instructions help you make a sound decision about how to protect your intellectual property.

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