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Personality Traits that Good Executives Share

  • Written by: NewsServices.com

If you meet and get to know successful executives, you’ll start to notice certain patterns and similarities in the way they are. Compare any set of good executives that you know and you’ll find common personality traits that they share. There is obviously some variation, but by and large you’ll find at least a portion of these traits in any great executive.

1. Willingness to Learn

When leading VPs and other executives attend professional executive coaching services in Melbourne, for example, you might wonder why they bother. What could they have to learn? They’re already so successful! A good executive never gets tired of the learning process.

Good leaders set an example for their subordinates to follow. If you saw your own managers or division VP attending training sessions and seminars designed to better their professional performance, wouldn’t you be inspired by that to do the same for yourself?

2. Confidence

A good executive will be a confident person who presents themself well, is turned out well day to day, and who communicates with that same confidence and clarity of purpose that inspires others to follow. A poor executive who stands timidly before a crowd struggling to explain something like a policy change in the company will only force other employees to think to themselves: “how did this person ever become an executive?”

Confidence brings clarity, and clarity inspires others to be confident and reassured. That’s critical when it comes to an executive communicating information to staff. It’s doubly important when that information might be unwelcome information.

3. Listen x 2 : Speak x 1

Armed with 2 ears and 1 mouth, a good executive knows to listen at least twice as much as he/she barks orders at people. Workers of all kinds are feeling more undervalued and underappreciated than ever. There are different reasons for that, but a big part of it is that they feel that they are not heard when they speak out to members of their company or department leadership.

When an executive follows the idea of listening twice as much as they speak, then it becomes much easier to accommodate the voices of employees and other subordinates. A good executive remembers that some of the very best ideas come from the “lower ranks.” In fact, it may well have been such good ideas that helped that particular individual to become an executive in the first place.

4. Decisiveness

Good executives are decisive, they know and understand when hard choices have to be made and they make them. Some people misinterpret executive decisions as harsh and even inhuman; made without a shred of thought of conscience. There is some truth to that, and it’s a good thing, too.

A good executive is someone who sees a bigger picture than the individual employee. That big picture informs on what decisions are best for the company or organisation. Strong leaders make the right decisions, not necessarily the most popular ones. That’s the right way to be decisive.

5. Responsibility

Another common trait shared by executives is their sense of responsibility. When things go wrong, good executives know their role in that error. They understand that things have gone wrong on their watch and that ultimately they are responsible for it. An executive who merely points fingers at others is no leader.

6. They’re Competitive

Finally, strong executives share a strong competitive nature. One could argue that it is this competitive nature that helped get them into the position they are in today. Some resent how competitive they can be, but that spirit of competition and striving to outdo others is extremely useful and profitable to a company!

The Importance of Segmentation in Marketing

  • Written by: NewsServices.com


Market segmentation refers to the practice of dividing a broader market into more specific and approachable or targetable groups. You might segment your market based on their age, demographics, location, what their priorities are, what their interests are, and so on. Using this information, you can better understand every part of your market rather than assuming it operates as one contiguous whole, which is virtually impossible.

Here’s why segmentation is absolutely critical to a successful marketing effort.

1. You See Your Target Market As it Really Is

When you segment the market effectively, you get a more accurate picture of what your market looks like. When it comes to real-time audience insights, such knowledge of the marketplace is essential. Your segmented market will look one way this year, and possibly very similar the next year, too. But what will it look like 5 years from now?

When you have this information, it doesn’t just show the current shape of the market, but the future shape, and that’s what gives your market data longevity and value. Data showing that your core customer base is concentrated in older demographics, for instance, shows that your brand is failing to connect with younger consumers. That’s bad news for long-term growth and shows that you need to start marketing to younger audiences in order to restore longevity to your brand.

2. You Can Better Prioritise and Focus Your Resources

When you take something of a one-size-fits-all approach to marketing, you’re throwing away good money after bad. Segmentation allows you to see how your resources are working; where they are effective and where they are not. You can channel certain money, time, and manpower to places where you know they are effective and generating profit, all while reducing waste.

3. You Can Learn What Different Segments Feel About You and the Competition

Segmentation isn’t just better insight into how your own products and services are performing, but also those of your competitors. You can find out what it is that a certain demographic prefers about a competitor's brand over yours, and then work to overcome that. If you can learn what the problems and shortcomings are, you can take steps to overcome them and turn them around.

4. Segmentation Allows for More Informed Decision-Making

When it’s time to make strategic decisions, do you want to make a one-size-fits-all decision, or a more informed and intelligent series of decisions that best serves the various segments of your market? If you want the latter, then you have to pay due respect and attention to the need for segmentation in your marketing data.

5. Ignoring Segmentation Inevitably Leads to a Smaller Audience

To ignore segmentation is to assume that whatever particular demographic or location is in your mind is the only part of the market worth knowing and respecting. That could still see you make profits and gain a decent reputation, but it also means that you’re not unlocking the true potential of your brand. In fact, you’re limiting your brand’s audience to a niche, which in the long term is tantamount o a death sentence.

6. You Can Gain a Distinct Advantage Over Competitors

Those who segment their markets more broadly using freely available tools can take some advantage of that, but if you want the most effective segmentation then it might cost you some additional capital. If you see this more as an investment, however, then you can quickly gain a competitive advantage as you get better, more detailed and insightful data to inform your next decisions and moves.

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