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Jeff Poe: The five things you must have in your CV to get the job you want

  • Written by Tess Sanders Lazarus


According to Jeff Poe, leading expert on professional training and development, and owner of one of Australia's largest accounting and finance training organisations, Platinum Professional Training, the key to getting the job you want comes down to the inclusion of five core things in your CV.


"The job market is still an employer's market and job searchers need to stand out and do something different to get noticed and land the ideal job," Mr Poe said today.


"I believe there are five things you must include in your CV to make it stand out if you want to secure an interview for your ideal job. 


"The first is personality.   Give your CV personality.   Most roles these days involve building and managing relationships both within the business and across all stakeholders outside of the business including, customers.   To be a good relationship builder, you've got to have a good personality.   Bring your CV to life by including hobbies and other information that express your personality and show that there is an interesting side to yourself. With hobbies, make sure that they are specific and interesting. Ideally these interesting hobbies can help to generate discussion at interview stage. 


"The second is keep it simple.   Avoid dragging on for pages and pages about every last detail involved in previous roles.   Employers want to see well written CVs that get to the point and include all the right critical information.   This shows you understand the importance of relevance and critical thinking. Taking up an extra page to detail more of yourself can be considered “selfish” as it takes up the reader’s time. Remember, its harder to describe the same thing using less words, so work at reducing your CV for the benefit of the reader.


"The third is limit your history to recent years.   Details about previous roles can be provided at interview.  Remember there may be age discrimination in the hiring process, so “hiding your age” could also help some candidates. The other important element here is to ensure you tailor your CV to the organisation you are apply for.  Do your research, look up their company information online. Ideally you should have all the key words of their job description requirements detailed somewhere in your CV. 


"The fourth is, don't just tell the recruitment manager what you do, show them what you do.   Get creative and set up your own webpage, publish a blog or article on Linkedin, upload interviews, images, and even include a portfolio or a show reel.   Websites are really easy to build these days, just go to Wix or other self building site platforms and get started.


"The fifth and last is include outstanding achievements.   Make sure you reflect on your life and include the achievements which are awesome.   You may have helped to raise funds for your local cricket club which saw the clubhouse redeveloped, or you may have won employer or sales person of the month on several occasions.   You may have undertaken an internship which improved your practical work experience beyond anything you could have learned at university.  Talk about how you made any kind of improvement in the workplace. Include all the things that show people how amazing you are. 


"The job market is tough at the moment but there are still many great jobs and opportunities out there.   The key is to make sure job seekers put their best foot forward."


Jeff Poe is the founder and CEO Platinum Professional Training which is one of Australia's largest finance and accounting training organisations.   The organisation has offices across all major cities and has helped many people to improve their skills and on the job practical experience through training courses, internships and other services. 

www.platinumaccg.com.au

Tamir Vigder: Every entrepreneur needs a good mentor

  • Written by Tess Sanders Lazarus


According to Australia’s youngest entrepreneur and highly successful growth hacker, Tamir Vigder, every entrepreneur needs a good mentor to help them navigate through the complex and often challenging world of business.  


Tamir arrived in Australia at the age of 12 from Israel with his immediate family, little English, no friends and no extended family. 


"I joined business networks and started attending functions to meet people and grow my understanding of the business environment in Australia," Tamir said today.


"I soon discovered the importance of mentors in the business world.  


"Good mentors are an important way to learn and develop your entrepreneurial journey with the important guidance and experience you need to avoid some of the common mistakes in start up business.


"My speciality is growth hacking.   I fell in love with the idea of helping businesses to accelerate their growth through experimental and creative marketing, drawing on technology to do it.


"Growth hacking is about igniting ideas not burning through money.  While little is known about the concept of growth hacking, it is quietly redefining how start ups and businesses are going about growing their businesses. 


“Growth hacking is the new way of spear heading growth in the digital age.


“It involves developing and implementing customer acquisition and engagement strategies across multiple platforms that will drive traffic to a business, usually online.


“Sites such as YouTube, Linkedin, Facebook and others, which house millions of users need to be leveraged for their users and traffic.  Clever ideas can do this for little cost while achieving maximum results for a business. 


“Traditionally large and established companies spend a fortune on advertising to attract new customers.   Start ups and young businesses don’t have these budgets and nor do they have the time to grow at an organic rate.   Growth hacking delivers accelerated growth for hungry businesses wanting to ramp up on a limited budget.


“The key to growth hacking is creativity and understanding the nature of a business, what type of clients it needs, where they might be sitting in the market space and how best to reach them.


“There are elements of experimentation involved, but this is why growth hacking is such a successful and fast growing area of business development.   It is embraced by forward thinking and progressive operators – which most entrepreneurs and start up investors are.


“For example, I have worked with online mortgage broker platform HashChing.com.au to grow their revenue.   I created the idea of a parody video of The Big Short Movie about the big four banks, which redirected viewers to the HashChing website.  The parody video went viral achieving over 500,000 views on YouTube within 24 hours.   The video raised the business’ profile and led to a surge in home loan applications.   In fact, they received $70 million in home loan applications as a direct result of my work. “I have also helped Las Vegas based start up company ROCeteer, a coaching, consulting, mentoring and training company, increase its contact database by over 70,000 within the period of a month.  I did this by utilising creative and engagement tactics across the Linkedin platform.


“As a result of my successes, I now have an impressive portfolio of clients across the world.


“Growth hacking is a specialised area of marketing and it requires strong capabilities in understanding and using technology, but it is the way of the future for start ups.    It enables growth to occur while injecting scarce funds into ongoing product development rather than expensive traditional forms of marketing and advertising.


"With the assistance of important mentors, I was able to set up my business at the age of 15 and start connecting with some of the most dynamic and interesting business owners in the world and deliver great results for their businesses. 


"I strongly recommend to anyone seeking to start up their own business to get involved in business networks and find yourself a good mentor.   Many successful business people are keen to mentor entrepreneurs and give back to the business community."


http://tamirvigder.pagedemo.co/

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