Daily Bulletin

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Decathlon Group: Global sporting brand announces Australian launch

  • Written by Tess Sanders Lazarus



International sporting brand Decathlon today announced its arrival in the Australian market space at a press conference which was held this this week at Volt Fitness, Tempe in Sydney.  The brand is one of the world’s largest sporting retailers, often likened to the Ikea of sporting goods, and originates from France.  With 1200 stores across the globe in 30 countries and 80,000 staff worldwide, Australia is about to get a taste of the global brand.  Set to disrupt the market with its own brands and low-cost products, Decathlon’s Australian launch is likely to challenge known Australian retailers.

 

“We are very excited to announce the arrival of our flagship Australian store in Tempe, Sydney which will open in October and sit alongside Ikea,” Mr Robinet said.

 

“We can’t wait to give the Australian people a new option for their sporting goods.   We are committed to making sport accessible for most Australians.   

 

“Australians are some of the most active people in the world, the whole country is like a playground!  But at the moment, many Australians have to spend hundreds of dollars to get a quality product.   Decathlon is about to change this.   We offer high quality products at affordable prices with great service.   We boast over 70 sports under one roof and offer 7,000 plus models of different products.    

 

“Decathlon is coming to Australia to provide Australians with the largest choice of quality affordably priced sporting goods under one roof.   Our priority is to offer a low-cost product that matches up to the big-name brand competitors in quality.   

 

“We are also great innovators.   We have research and development facilities all over France to develop the latest innovative designs, registering up to 40 patents per year.

 

“The first Decathlon Australian warehouse store will be launched in October, in collaboration with Ikea, in Tempe.

 

“In 2018 we will continue to grow the brand across Australia with further store openings in Melbourne and other cities.

 

“At Decathlon, we believe that all products should be of premium quality in order to make sport more accessible to the everyday Australian.

 

“The Tempe store opening will also bring a host of new jobs to the area and we will continue to work in symbiosis with the local community to promote sport and healthy living.

 

“We will support the local community through partnerships and a strong emphasis on engaging local services to support our business operations and growth.    Decathlon is determined to contribute to the local economy and to assist Australians to participate in sport.    Sport is a key ingredient for good health, good relationships and community engagement.”

www.decathlon.com.au 

What Apple’s Retail Outlets Teach Business About the Importance of Presentation

  • Written by News Feature Team



While it’s arguable as to whether or not Apple makes the best smartphones on the planet, they certainly have a reputation for doing so. And in no small part this is due to the incredible attention to detail they take with anything to do with product presentation. Apple are the masters of product presentation and it has helped them create arguably the most recognised brand in the world.

Have you ever purchased an IPhone? If so you can probably you remember opening the box it came in. An iPhone not only looks good and works well, it comes in a box the value of which is way above what is actually required. The appearance and the experience of unpacking an iPhone is unforgettable and it’s something that’s a key component of the success of Apple.

In the early days Apple did not have its own retail stores, it sold through resellers but today Apple sells its entire product range in its own retail outlets. Most of us have seen an Apple Store in a shopping Mall or prime street location; they always have their stores in prime retail locations. But why did Apple see the need to create their own retail presence?

Apple created their own stores so they could control every aspect of their product, from design and manufacturing right through to the place of purchase, and creating and maintaining the best global corporate appearance is undoubtedly a key success factor in the world wide brand success that is Apple.

While most businesses cannot match the kinds of resources Apple can bring to bear on their marketing and brand presentation, all businesses can learn from their strategy of looking good and paying attention to all aspects of their product so they create a strong brand.

If you run a business where having a premises that the public can see is important, then you can learn from Apple by making your customers experience as enjoyable, professional and appealing as possible. Strive to make buying from your business a complete experience.

Have your reception area up front and easy to get to. Make people feel welcome. Have everyone working in your business dress appropriately and train your staff to provide an exceptional service experience that’s above and beyond the industry norm.

Create clear actual and visual access to the public that is brightly lit all the way to the back of the store or reception space so entering your store looks appealing. Display your stock or products with the most impressive in prime locations and keep the premises sparkling clean. To do that you’ll need to engage professional cleaners that understand the importance of their work for your brand and you can find a great resource to help you find good commercial cleaners here.

You don’t have to be a world-wide mega brand to learn from the example set by Apple. Whether you have an office, factory or a retail outlet, potential customers must feel welcomed and free to engage with your staff in a crisply clean and professionally designed commercial space, because this is more likely than not going to be the defining first impression of your brand.

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