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Eyewear now one of the fastest growing online shopping sectors in Australia

  • Written by: Tess Sanders Lazarus


Australian owned website Optically.com.au is shaking up the eyewear market and making waves overseas.

 

Anand Keswani, founder and director of Optically, today said, “the world over, we want to make the process of buying prescription glasses easy and simple.

 

“Everyday, we focus on using technology brilliantly to achieve this.”

 

Optically began when Anand Keswani snapped his glasses while studying in the UK and realised just how expensive prescription pairs were.  Surviving with taped together glasses for months, Anand poured his money and time into creating Optically.

 

“Optically.com.au has some unique differences that make it a leader in this field,” Anand Keswani added.

 

“We offer the largest range of prescription glasses and sunglasses online.  Customers can use our cutting edge virtual mirror technology to try on glasses at home, and we also offer a trial of up to four pairs at a time so customers can try on glasses at home.

 

“We offer a 100% money back guarantee, if customers don’t like their glasses. We also offer 24 hour dispatches on a range of complete pairs in several locations across the globe.”

 

Customers can get a complete pair of glasses, including prescription lenses, for just $29.

 

Brands offered on the site range from affordable, high quality frames to designer brands including Lacoste, Guess, Safilo, Fendy, Jimmy Choo and many more.

 

Anand Keswani says, “customers can enter or upload their prescription online. They can even just take a picture using their smartphone and email it to us.  This simplifies the ordering process.”

 

From humble beginnings in Australia, Optically has now expanded across the globe, with operations in New Zealand, the UK, the USA, and Canada.

 

Partnerships with global manufacturers have allowed Optically to locally source prescription lenses, allowing fast dispatch wherever a customer is.

 

“By listening to customer feedback and acting on it, we maintain a high level of quality service and continually improve our business,” Anand Keswani said.

 

“Over the years, I have learnt that growth is achieved by focusing on three main aspects: customer satisfaction, customer satisfaction; and customer satisfaction!”

 

www.optically.com.au

How to Find The Best Business Brokers in Australia

  • Written by: News Company


A Business Broker is one who assists you in selling a business. Making sure that you don’t have to worry about anything as the process goes on and for you to continue to maintain your business. Their roles are to ease the transition for a company is merely switching owners. Kind of like a realtor, their job is to overlook the sale making sure that the transaction goes without a hitch. Finding Business Brokers Brisbane is a hard task being that it is a large city. And because of that here are some ways you can find a business broker that will ensure a great deal for you.


Experience

Of course, you should look for a broker who has done this for an extended period. When you get in contact with the business broker ask all the questions that you want to make sure that he can clear all your worries and what ifs. Have him show a portfolio of his achievements. Making sure he can deliver your responsibility as well, this is your business, and he is going to sell it. So make sure that he is qualified and has enough experience to take care of your future deals.


Familiarity

You also have to look for the brokers' familiarity in a particular market. He should know the ins and outs, the right deal and the bad deals. And of course the value of the business. There are absolute differences in selling a restaurant business compared to the grocery store. Making sure that your business broker is familiar with the market is criteria you should not overlook.


Personality

Although personality should be a given, it is also as important as the two above. Establishing a great rapport and making sure that you see on all sides of the spectrum ensures trust and of course no arguments. Making sure that you get on well together. It is like a marriage, only more important. Make sure you get together and talk and get to know each other a bit more because you are going to be working with him for a very long period. Might as well make a new friend along the way.


The Right Charge

Most of the time, brokers ask for an “upfront fee.” this is pretty explanatory. But for the people who could not understand, this means that you have to pay the broker a certain fee before after or during the selling period depending on your broker of course. (Sometimes, retainer or even monthly.) The next one is the “Success Commission” that ensures the broker a cut when the sale is as you read it, a success.


Hard working

Might be something that you will notice last when hiring a broker. But this determines if you did find the right one or not. A great broker will not rest until he finds a great deal for you took on. He will take his time researching and deciding when the time's right, this is an excellent quality for a business broker.


There you have it. A list of qualities that you should look for in a business broker. Take these into consideration when you search for some.

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