Daily Bulletin

Compumedics Brain Imaging Deal Opens Access to $4B Market

  • Written by Tim Fogarty
Commonwealth Trade Minister Hon. Andrew Robb and Minister for Health, Sussan Ley congratulates Dr David Burton (Compumedics Chairman/CEO) on new major strategic MEG Brain Imaging deal at USA trade mission (San Francisco; 18Feb16)
Commonwealth Trade Minister Hon. Andrew Robb and Minister for Health, Sussan Ley congratulates Dr David Burton (Compumedics Chairman/CEO) on new major strategic MEG Brain Imaging deal at USA trade mission (San Francisco; 18Feb16)



Compumedics Limited (ASX: CMP)
is pleased to announce a licence and technology transfer deal with the prestigious KRISS Institute, that will enable the release of Compumedics new MEG Brain Imaging Systems.  The execution of this deal achieves a key initial milestone in our strategy to transition the Compumedics/Neuroscan business from a technology leader in the $50m specialist brain research market to the much larger $4b multi-modal brain imaging market. The global MEG market at currently at US$270M PA and expected to grow to $350M by 2020. 

 

The new MEG system will represent the first of its kind, it is fully integrated, brain imaging system with superior brain function sensitivity, applicable to diagnosis and management of some of the most prevalent and debilitating neurological disorders including Alzheimer's, Epilepsy, Parkinson's, Autism and other neuro-functional disorders.  Strengthening market demand is underpinned by an increasing aged population and longer life expectancy, coupled with growing prevalence and awareness of neurological disorders, particularly in the Asia Pacific regions.

 

The Next Generation Compumedics/Neuroscan MEG system provides 50% greater spatial resolution and sensitivity than the traditional market leader and at least 4-5 orders of magnitude the temporal resolution (speed of brain functional or cognitive measures) of traditional functional MRI, PET or other structural brain imaging systems. These capabilities can ultimately enable earlier diagnosis, treatment and management of widespread neurological disorders including dementia disorders such as Alzheimer’s, Parkinson’s, epilepsy and autism.  Thus it improves patient outcomes and importantly also reduces healthcare costs.             

 

Compumedics/Neuroscan is the established "gold-standard" in neuro-functional electroencephalography (EEG; scalp recorded electrical brain waves) and the new licensing and technology transfer deal with KRISS, combines the best of class MEG and best of class multi-modality brain source localisation analytics, in order to produce the first of its kind fully integrated multi-modality MEG-EEG Brain imaging system.

 

This is an important announcement for Compumedics/Neuroscan, which has become the leading supplier of premier sleep and neuro-diagnostic systems to China and Asia Pacific, the region of greatest demand and growth for these systems.  In particular, Compumedics/Neuroscan has a unique opportunity to supply the China market, at a time when China is focused on substantially improving and expanding its healthcare infrastructure base.  Moreover, China is renowned for choosing the best of class technology, such as the new generation Compumedics/Neuroscan MEG brain imaging systems, versus traditional imaging systems. 


About Compumedics Limited

Compumedics Limited (ASX: CMP) is a medical device company involved in the development, manufacture and commercialisation of diagnostics technology for the sleep, brain and ultrasonic blood-flow monitoring applications. The Company owns US based Neuroscan and Germany based DWL Elektronishe GmbH. In conjunction with these two subsidiaries, Compumedics has a broad international reach, including Americas; Australia and Asia Pacific; and Europe and the Middle East.

 

Executive Chairman, Dr David Burton, founded Compumedics in 1987. In the same year the Company successfully designed and installed the first Australian, fully computerised Sleep Clinic at Epworth Hospital in Melbourne. Following this early success, Compumedics focused on the development of products that sold into the growing international sleep clinic and home monitoring markets. Compumedics listed on the Australian Securities Exchange in 2000. Over the years, Compumedics has received numerous awards and accolades including Australia’s exporter of the year and has been recognised as a Top 100 Innovator by both German and Australian Governments.

 

For further background please visit: www.compumedics.com

Hawai'i Tourism Launches First Consumer Brand Campaign for Australia

  • Written by Janaya Birse



Hawai'i Tourism Oceania has launched its first ever consumer brand campaign, spreading aloha direct to Australian travellers.

The dedicated digital brand campaign aims to build greater awareness of the different Hawaiian Islands and encourage visitors to spend more time, and travel more widely within the destination. 

Hawai'i Tourism Oceania Country Manager Australia, Kerri Anderson, said that paradise was more than a picture postcard scene.

“It's a state of mind that starts with 'aloha', the spirit of the Hawaiian Islands that shines through in the welcoming smiles, friendly gestures and stories of Hawai'i handed down from generation to generation.

“With the help of popular culture, most Australians have some level of familiarity with Hawai'i and those who have been love the destination - in fact almost 45 percent of Australians who visit go back. 

“This campaign showcases the depth and breadth of experiences across the neighbour islands beyond sun, surf and sand by highlighting the dramatic geographical diversity, and also the great food, culture, history and range of experiences on each island.  Where else in the world can you be relaxing on the beach in the morning, hiking to waterfalls by lunchtime and watching the sunset and stargazing from a snow-capped peak in the evening?”

Ms Anderson said she was not surprised that the recently announced 2015 Gallup-Healthways Well-Being Index rated Hawaiian residents as having the highest overall well-being of any state in the United States.

“Hawai'i is the happiest state in the US, and that is not only due to the natural beauty of the Hawaiian Islands but the all-encompassing welcoming warmth and love shown by the people of Hawai'i that epitomises the Aloha Spirit,” she said. 

“Enjoyment, love, laughter and happiness are all very high on the priority list in Hawai'i and people who have travelled to the islands will understand this which is why they return again and again.”

Ms Anderson said the “Paradise begins with Aloha” digital campaign took visitors on a virtual tour of the Hawaiian Islands, curating their own dream trip by selecting the experiences that appealed to them across the four main islands of of O'ahu, Maui (incorporating the islands of Lāna'i and Moloka'i), Kaua'i and Hawai'i, the Big Island.

Encompassing everything from hiking the crater rim trail that circles the summit of Kilauea, one of the world's most active volcanoes on Hawai'i, the Big Island; to taking a helicopter flight to see the spectacular waterfalls, forests and canyons on Kauai Island; absorbing the history, culture and thriving food and arts scene in downtown Honolulu and experiencing sunrise in the clouds at the top of Haleakala crater on Maui.   After selecting their itinerary they will then be in the running to win a dream trip for four people including airfares and accommodation.  

Flight Centre was also chosen as a retail partner to provide a range of compelling deals.

“The campaign also aims to push visitation during off-peak periods throughout the year,” Ms Anderson said.

“We have just recorded our third consecutive record-breaking year of visitor growth and Australia is Hawai'i's third largest international market so our aim is to keep these numbers growing, for both first time and repeat visitors.”

To view the microsite please visit: http://www.experiencealoha.com.au/ 

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