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IRI delivers groundbreaking forum to help retailers navigate ecommerce disruption

  • Written by Tess Sanders Lazarus


Sydney, Australia – August 2018 - IRI, the big data and technology expert for consumer industries, will be delivering a groundbreaking forum for Australian brands and retailers in Sydney on 29 August 2018.  The event will highlight the pressures facing consumer brands and how to future proof against ecommerce disruption by understanding what the future looks like and how consumer behaviour is changing.

 

Ruth Butler, Ecommerce Development Partner, IRI, said: ‘the evolution of the internet, the increasing uptake of digital devices and the continued development of technology solutions is disrupting the consumer goods industry in a way which is significantly changing the dynamic between consumers and retailers.

 

“Shoppers now have unprecedented access to more information, products and choice and this is affecting their buying behaviour.  Both online and offline retail environments are being impacted and this is putting pressure on the relationships between manufacturers and retailers to deliver products which meet the increasing demands of consumers.

 

“In order to compete, brands and retailers must collaborate for success and know and understand consumers better than they know themselves.”

 

The forum is being delivered by key leaders in industry and will cover:

 

. the must-know trends shaping the future of ecommerce for retail in Australia

. how shopper behaviour is changing across bricks and mortar and online

. how to capitalise on potential growth opportunities with data insights

. groundbreaking ecommerce strategies which embrace the new ‘6 Ps’ of ecommerce

 

“Nearly 80% of shoppers now research products and services online before buying and utilise the internet to source the highest quality lowest priced items.  Online reviews are now formally part of the buying process,” Ruth Butler said.

 

“Retailers and manufacturers are under enormous pressure to deliver relevant products in the most accessible way for the best price possible.  In order to compete and succeed, brands must find a way to connect with their desired market.”

 

Highly respected futurist and co-founder of Zuper Superannuation, Jon Holloway, will speak at the forum to explain the factors and issues affecting and shaping consumer behaviour.

 

Forum speakers include:

 

. Ruth Butler, Ecommerce Development Partner, IRI

. Tommy Drummond, VP Global Partnerships, Clavis Insight

. Jon Holloway, Futurist, Co-founder, Zuper Superannuation

 

Media personality and author, Gretel Killeen, will compere the event.

 

About IRI

 

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.com

 

Forum enquiries can be directed to Kirrin Barakat, Marketing & Communications Manager, IRI, on 02 8789 4000. 

3 Tips for Better Management

  • Written by News Company


Running your own team, whether it’s the whole business or simply one department, means making sure that you are a good manager. Being a manager is a lot harder than many people assume, and often means juggling a number of different tasks at the same time. From inspiring, leading, and motivating your team, all whilst ensuring that targets and goals are met, the key to better management is self-awareness. Knowing exactly what your goals are and having a strategy in place to achieve those goals is the most fundamental element of an improved managerial foundation. Here are the three main areas where you could be managing your business and your employees far more effectively.

 

Be a better communicator

 

One of the most important factors towards being a better manager is to ensure that your communication with your team is as streamlined as possible. Everyone wants to be in the loop, and whether that’s regarding the future of the company, current projects, or changing deadlines, your team will be much more motivated if they are kept up to date. This carries into feedback as well, and communication on a regular basis about the good quality of the work that is being achieved can be another factor towards improved motivation. Being accessible is one of the most vital elements of good management communication.

 

Know your business

 

No matter your sector or industry, it’s essential that you know every element of it. Keeping up to date with evolving trends and emerging technologies is one of the most important factors to consider when it comes to better management. Technology plays such an important role in the current business world that to fall behind in the modern age is to miss out on business improvements that could be driving your company and team forward. With the benefits of resources like cloud platforms and the operating systems like VMware that are available from Bytes.co.uk, it’s never been easier to take control. It’s of paramount importance that you keep updated about just what’s possible, and what your company can be doing with new and established technologies.

 

Trust your team

 

Almost every good manager feels the need to micromanage on a constant basis, but having trust in your team to get the job done right is a fundamental element of improved management. Delegation is not just good for your workload, it’s also good for your team as well, improving confidence, increasing motivation, and fine-tuning skill-sets. By delegating, you are also better able to realize just where the strengths and weaknesses of your team lie. It’s been proven that delegating tasks and roles to your employees will have a positive impact on overall productivity, so it’s vital that you resist the urge to take over.

 

No matter how large or small the team is that you’re in charge of, these three factors will help to define your own effectiveness as a manager. By making sure that you follow these three essential elements of awareness, trust, and accessibility, your management style will improve to the point where it has a positive effect on your business, and on your bottom line.

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