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De Beers Group Doubles Down On Natural Diamonds With the Return of the Iconic ‘A Diamond is Forever’ Category Campaign

Additional $20 million investment includes the return of 'Seize the Day' advertising reimagined for the 2023 holiday season
Lightbox ends LGD engagement ring test

HONG KONG SAR - Media OutReach - 18 September 2023 - De Beers Group today announced it will reintroduce its 'A Diamond is Forever' tagline with an additional $20 million investment to support consumer demand in natural diamonds for the 2023 holiday season in the US and China.

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