Carlsberg Asia unveils strategic partnership with Grab to drive transformation and growth across Southeast Asia

The partnership will kick off in Q2 of 2024 with an exclusive football season campaign in the summer and a Responsible Drinking initiative on GrabAds later this year
HONG KONG SAR - Media OutReach Newswire - 17 April 2024 - Carlsberg Asia is pleased to announce the signing of a Memorandum of Understanding ("MoU") with Southeast Asia's everyday superapp, Grab, for a strategic partnership that will transform how consumers enjoy their beer.