Business Blockbuster - Helpng business to be more visible on Google

Daily Bulletin

CG Capital Targets Phuket’s Premium Residences Market with USD 90 Million PURITA Phuket Bangtao, a New Residential Development on a Rare Landholding in Bang Tao-Cherng Talay

BANGKOK, THAILAND – Media OutReach Newswire – 10 November 2026 – CG Capital Advisory Co., Ltd. (CG CAPITAL), a member of the Central Group, Thailand's largest retail and property development group, is expanding its real estate portfolio into the premium residences segment with the launch of PURITA Phuket Bangtao, its first proprietary residential brand, with a total project value of USD 90 Million.

The launch marks a strategic extension of CG Capital's expertise in luxury property development into the premium residential market, bringing together quality living, considered design and a distinctive location at an attractive price point, while maintaining the design standards and residential experience that underpin its developments.

PURITA Phuket Bangtao
PURITA Phuket Bangtao

CG Capital acknowledges Phuket's evolution beyond its established role as a world-class tourism destination towards becoming an international destination for both living and relocation. This is particularly evident in Bang Tao–Cherng Talay, located just 25–30 minutes from the airport. The area offers a diverse lifestyle experience, combining natural surroundings and beautiful beaches with a wide range of amenities, including restaurants, cafés, shopping destinations, international schools, wellness facilities and other everyday conveniences. These attributes align with growing residential demand from expatriates, second-home buyers and visitors seeking extended stays. Against this backdrop, CG Capital is bringing its final landholding in Bang Tao, Cherng Talay, to the residential market through PURITA, further enriching the area's evolving community.

Mr. Phoom Chirathivat, Managing Partner and Co-Founder of CG Capital Advisory Co., Ltd., said, "Central Group has maintained a strong belief in Phuket's potential for more than 20 years, with investments spanning retail, hotels, residential developments and various service businesses. Today, the Group has more than 140 projects in Phuket, including Central Phuket, Porto de Phuket and POP Phuket. Phuket represents the Group's second-largest investment base after Bangkok.

Recognising Phuket's growth potential and the rapid development of Bang Tao-Cherng Talay, CG Capital began developing a nearly 64,000-square-metre landholding in the heart of the area two years ago, with the vision of creating a new lifestyle community. The development began with The Standard Residences, Phuket Bang Tao, a luxury branded residence, followed by two international-standard hotels offering a combined total of more than 550 rooms. We are now introducing PURITA Phuket Bangtao as a key component in completing this community."

Developed on a site of more than 16,000 square metres (10 rai), PURITA Phuket Bangtao comprises four six-storey residential buildings and one villa, offering a total of 258 units, with prices starting at USD 218,000. Guided by the concept 'Modernity Refined by Nature', the project blends contemporary design with inspiration drawn from nature. Refined architectural details complement the natural surroundings, while the design prioritises a relaxing residential atmosphere, functional living spaces and seamless connections to the surrounding lifestyle amenities.

"We believe our experience in developing hotels and branded residences, combined with the project's distinctive location and the convenience of having a comprehensive range of lifestyle amenities within walking distance, will make PURITA an appealing choice for those seeking quality residential property in Phuket," Mr. Phoom Chirathivat added.

Mr. Nuttawat Kuvijitsuwan, Managing Director of CG Capital Advisory Co., Ltd., highlighted, "Beyond being CG Capital's first proprietary residential brand, PURITA embodies the DNA of our development philosophy. One of its defining strengths is its low-density approach, which prioritizes privacy through low-rise buildings of just six storeys, with only 258 units across the project, equivalent to approximately
40-50 units per rai (1,600 square metres). Residents can enjoy a more private living environment alongside more than three rai of landscaped communal gardens, a 50-metre Olympic-size swimming pool and a fully equipped fitness centre.

Every residence features a three-metre ceiling height and full-height glazing to maximize open views. All units also come fully furnished, offering convenience from day one while supporting a high quality of living over the long term.

Phuket's residential market offers a range of options, from luxury developments to projects targeting the mass market. However, we see a compelling opportunity in the premium segment for middle- to upper-income buyers seeking quality and an elevated living experience at an appropriate price point. PURITA has been developed to meet the needs of this market, whether for those looking for a home to live in or investors who recognize the long-term potential of Phuket and the Bang Tao-Cherng Talay area."

Today, Phuket's appeal is increasingly underpinned by factors beyond tourism, with Bang Tao emerging as a location that supports a more permanent way of life. Its combination of beaches, restaurants, cafés, shopping destinations, international schools and everyday amenities has attracted not only holiday-home buyers but also those seeking to make Phuket their home for extended periods.

Ms. Somsakul Limsuttaphan, Deputy Managing Director, Business Development and Asset Management – Southern Region, Plus Property Co., Ltd., shared, "Based on our experience managing residential properties in Phuket, rental yields can reach 8–12% per annum, while typical lease terms range from six months to one year. This reflects demand from tenants seeking long-term living arrangements in Phuket, including expatriates, people relocating to the island and remote workers."

According to Plus Property, Bang Tao is seeing growing interest in long-term residential living and property investment, particularly among international residents and property investors. The area also commands rental rates of approximately USD 30-40 per square metre per month, among the highest in Phuket.

"Bang Tao offers the essential elements for long-term living, catering to the lifestyles of both Thai and international residents. These include natural surroundings, beaches, shopping centres, international schools and a wide range of lifestyle amenities. Together, these factors enhance the appeal of residential developments in the area. Combined with PURITA's positioning in the premium segment, they strengthen the project's value proposition for both owner-occupiers and those considering property ownership as a long-term investment," Ms. Somsakul added.

The launch of PURITA Phuket Bangtao reflects CG Capital's strategy of leveraging its experience in luxury real estate and hospitality to establish its own residential brand in the premium segment. By combining thoughtful design, a distinctive location and amenities that support everyday living at an attractive price point, the project aims to deliver quality residential experiences while demonstrating CG Capital's confidence in Phuket's continued evolution beyond tourism into a destination for long-term living, hospitality businesses and international investment.

PURITA Phuket Bangtao will hold its VIP Sales event on 29 November at The Apartment, Park Hyatt Bangkok, offering exclusive privileges on selected units, with prices starting at USD 218,000.

Website www.puritaphuketbangtao.com
Email puritaphuketbangtao@plus.co.th
Tel.+66 91 926 9293

Hashtag: #CGCapital #PURITAPhuketBangtao

The issuer is solely responsible for the content of this announcement.

Business News

The Growing Demand for Durable Plastic Packaging Supplies Across Australia

Why Do Australian Businesses Need Reliable Plastic Packaging Supplies? Businesses need packaging that can withstand everyday handling, storage, and distribution without creating avoidable delays. Pla...

Daily Bulletin - avatar Daily Bulletin

Office Cleaning Melbourne: Choosing the Right Scope for Your Office

A well-planned office cleaning Melbourne arrangement starts with a clear understanding of the premises and the people who use it. An office may include private work areas, shared desks, reception, mee...

Daily Bulletin - avatar Daily Bulletin

How Businesses Can Prepare for Unexpected Power Outages

Power failures can occur quickly. The supply may be interrupted by bad weather, issues with the electricity network, damaged equipment or local construction work. This can be just a hassle for a fam...

Daily Bulletin - avatar Daily Bulletin

How Chatswood Tutoring Can Fit Into a Student’s Weekly Routine

Create a Predictable Weekly Structure A consistent weekly routine can make study easier to manage when students are balancing several subjects. Chatswood tutoring can provide a fixed learning point a...

Daily Bulletin - avatar Daily Bulletin

The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

Daily Bulletin - avatar Daily Bulletin

How Immigration Lawyers Can Help

Introduction Visa decisions can shape employment, family life, study plans, travel, and future residence. A small omission can lead to delay, added expense, or refusal. Immigration lawyers assess l...

Daily Bulletin - avatar Daily Bulletin

How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

Daily Bulletin - avatar Daily Bulletin

Practical Ways a Whiteboard Can Improve Workplace Communication

Effective communication helps teams stay organised, share ideas and keep track of important information. While digital tools are now common in many workplaces, a whiteboard continues to provide a simp...

Daily Bulletin - avatar Daily Bulletin

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

The Blossoming World of Fresh Flower Delivery: An In-Depth Exploration

In recent years, the demand for fresh flower delivery in Sydney has soared, driven in part by the ...

How Penrith SMEs Can Keep Stock and Equipment Working for the Business

For Penrith SMEs in 2026, efficient inventory starts with reliable stock data: what is on hand, wher...

Cybersecurity Services and Solutions for Complete Digital Protection

Businesses leverage Cybersecurity solutions for protection against digital threats of the modern era...

What Australian Entrepreneurs Should Know About Streamlining Their Financial Processes

Running a small business in Australia demands much more than just delivering a great product or serv...

Supporting Joint Health in Young and Growing Horses

Anyone who has raised a foal through to a rising three-year-old knows how deceptively fast the gro...

Why Is My Switchboard Buzzing? What a Humming Breaker Is Telling You

Most people never hear their switchboard. It sits quietly in a cupboard, a hallway or a meter box ou...

Solar Panels Geelong: Key Factors to Consider Before Installation

Solar power can help households and businesses generate electricity on site, but the value of a syst...

How Rats and Mice Get Into Homes Through Gaps Most People Miss

Rats and mice do not need an open door to get inside a home. They can squeeze through small openings...

Why a Safety Certified I/O Module Matters in Machine Design

Understanding Safety-Related I/O A safety certified I/O module is designed for use within an arch...