WRISE Group Appoints Market Head, Greater China in Hong Kong as the Company Broadens its Capbilities to Serve UHNWIs

In this role, she will lead the team in the Hong Kong office providing wealth management services to WRISE's clients in Greater China to tap on the region's ultra-high net worth individuals (UHNWIs) growth.

Based in Hong Kong, Poly Cheung will report to Joel Tan, Chief Executive of WRISE Private Hong Kong.

Joel Tan, Chief Executive of WRISE Private Hong Kong said, "WRISE is delighted to welcome Poly to the leadership team as we enter our next stage of growth to better serve our clients and capitalise on new opportunities. Poly's extensive industry experience makes her an ideal candidate to offer greater expertise to WRISE. Under her stewardship, I believe that WRISE will be able to provide a better wealth experience for clients in Greater China."

Greater China, especially Mainland China offers one of the biggest opportunities for international wealth managers in the world today. The research into the Chinese wealth management market finds that the number of UHNWIs in Mainland China with USD 30mn or more in 2021 is estimated at around 70,000 people. By 2026, rich Chinese individuals are expected to hold 20 percent of total global HNWI wealth.

"I am humbled to become a part of WRISE and look forward to working with the outstanding team to bring its mission of creating an exceptional wealth management experience for UHNWIs clients," said Poly Cheung.

Poly Cheung brings to WRISE 29 years of experience in client relationship management and branch banking within the banking sector in Hong Kong. Before joining WRISE, she was Head of Branch Banking at China CITIC Bank International Ltd, where she focused on innovating sales strategies, introducing new banking segments, implementing unique business solutions, and leading initiatives to enhance customer experience. In her early banking career, she started as a management trainee at HSBC, serving as a manager for trade services, and then as a relationship manager for corporate and retail banking for 3 years.

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WRISE Group

WRISE is one of the fastest growing wealth management firms that helps ultra-high and high net worth individuals fulfil their wealth aspirations. Its experienced group of client advisors and investment specialists offer tailored solutions, supported by its proprietary all-in-one wealth management tool that provides clients with complete control and transparency over their total wealth, and the ability to create their own family office with real-time access to expert advice and tailored solutions within a vast ecosystem of top global private banks, investment banks, fund managers, brokers, and others.

WRISE Group of companies include WRISE Wealth Management (Singapore), WRISE Wealth Management (Hong Kong), WRISE Wealth Management (Middle East), WeWrise Services, and Voo Technologies and affiliated companies WRISE Prestige Securities (Hong Kong), WRISE Prestige Asset Management (Hong Kong) and WRISE Financial Services (Hong Kong).