5 Tips for Choosing the Perfect Business Card Size

The business card is one of the essential cards in our collection. It’s the first impression people get when they meet you, so make sure that it’s one they won’t forget!

We all know that a sound business card doesn’t just help your company and its products show up in people's inboxes but makes you look like a strong candidate for future job opportunities. So how big should your business card be?

The right business card size is essential in ensuring that your cards are visible and easily recognisable. It also needs to be sized so that it doesn’t get in the way of other printed matter or take up too much space. It’s not just about being able to read your card; for it to be truly effective, it needs to be as minimal as possible whilst still carrying important information.

This article covers everything from deciding on the perfect card size to how you can make the most of every single one of them.

Size Matters

There are many things to consider when it comes to business cards. Business card printing can be overwhelming. Hiring a professional printing company lessens the load. They will assist you with the size, type of paper and layout to achieve a professionally printed card.

But one of the most important decisions you’ll make is choosing the size of your card. Knowing which size is right for your business can be challenging with so many options available. 

The standard size of a business card in Australia is 9cm x 5.5cm or 90mm x 55mm. Considering the bleed area and the trim line, it’s a pretty small piece of hard paper with your details on it, so it is not wise to crowd it with too much information.

Following the rules of graphics and layout will help you maximise the space on your business card. Applying also your creativity will create a unique business card that stands out from the rest. The use of negative or white space is beneficial to the eye of the receiver as it dramatically affects your decision in choosing the size of your business card.

With a small piece of paper, business cards must be straight to the point. It is important only to include information that is vital for your company.

Now that modern styles are adapted, the traditional rectangle can be changed to different shapes and sizes, which can have a powerful impact on the company.

Let’s look at five tips for choosing the perfect business card size.

1. Know the nature of your business

You could be anyone in many kinds of industries. But one thing is certain: you'll need a card that reflects the nature of your work and can help attract new clients or customers efficiently!

Focusing your energy on the nature of your business shortens the time choosing the layout, design and size. A real estate agency can use the standard horizontal rectangle to go traditional on their business card. Or a minimalist home decorator company can create a smaller size with minimal design or just a plain old logo and contact information.

2. Create a lasting impact on your brand

Most people think business cards are all about the logo and contact information. However, the size of your business card can also make a lasting impression. For example, a larger business card will make a more powerful statement than a smaller one. If you want your brand to create a lasting impact, choose a business card size that will turn heads.

Likewise, a unique shape will help your brand stand out. However, don't sacrifice practicality for style—make sure your business card is still easy to carry and fits comfortably in a wallet or purse. Your brand's business cards will create a lasting impression with the right size and shape.

3. What is your business attitude?

Thinking about the size of your business card depends on your business attitude. Are you an optimistic person? Do you have an open mind? Are you the type of entrepreneur who is proactive or reactive?

Assessing yourself as a business owner affects how you deal with your business and your decision on things, one of which is the size of your business card.

Are you a laid-back person that it’s ok to let things happen or the persistent type who is open to change and dynamic?

There are three things to consider here: Either you go for a small, large or odd size. It’s your call. Once you think about your business attitude, deciding on the business card size is more manageable.

4. Know your target audience

Who will receive your business card? Targeting your audience is a standard business practice. Identifying your target audience is parallel to identifying your business’ nature. You must match the style of your business card to your target audience. It becomes easier for your target audience to capture their goals and needs.

5. What is your design element?

What matters today is not about an elaborate design but what is trendy. There are tons of designs and layouts offered on the Internet. Combined with your creative insights, you can develop a design that will match your business goals.

You can create quirky designs, elaborate colours, odd text placements and unique card shapes. But this can have an impact if you are in a formal industry.

Bottomline

We know how competitive the world we live in is. Especially in business, expect you are one of the million companies trying to assert your brand. Then your clients may just be putting your business card and your competitors on a stack of forgotten papers.

So, make your business card memorable. Make your intentions known. Remember that business cards, or calling cards in old traditional marketing, are fantastic and credible marketing tools you can use to promote your business.

The next best thing you can do is find the printer that will excellently visualise your goal through business card printing.