Daily Bulletin

Men's Weekly

.

  • Written by Interwebs.com.au


Many small and medium enterprises choose to pay money to search engines like Local Search and True Local to reach customers. Are they doing the right thing?



Tradies and retailers need a constant source of leads and sales to survive. For a builder for instance, the chance of repeat business from a single customer is pretty low. Most people do not build many homes for themselves, so builders pay for a listing on search engines to constantly generate sales leads.

For many business people, local search engines certainly provide a valuable service. In fact, for a new business, search engines will be the main source of sales leads.

One problem is that the cost of the leads provided by search engines is high. There are the annual listing costs in terms of basic listing and then upgrading so as to beat competitors to leads. On some search or directory websites, there are fees to view the details of potential costumers who have found your listing.

Another option for businesses looking for leads is to create social media posts on Instagram, Twitter, or Facebook. The potential of social media to be a major driver of sales for retail and service industries is high and social should be a part of every marketing campaign.

The major problem with social media is that the members or content creators do not own or control their social media pages. They can be taken down, suspended or cancelled at any time by the site owners. If a business relies on Facebook for sales and leads then they will be severely affected if their pages disappear with no redirection in place.

The best way to control your own marketing is to own and operate your own website. You own the domain ( licence or lease technically ) and have total control.

Some of the benefits of having a business website are: Read the rest of this article at Interwebs.com.au


How to Extend the Lifespan of Your Conveyor System

It’s easy to forget your conveyor is even there, until it stops. And when it does, you’re in a world of delayed orders, unexpected downtime, and one very expensive headache. But the good news is tha...

Daily Bulletin - avatar Daily Bulletin

Virtual CFO Hiring Checklist: 10 Expert Tips in Australia

Hiring a Virtual CFO (VCFO) is no longer just reserved for large corporations. In today’s business environment, where agility, compliance, and strategic foresight are essential, Australian startups...

Daily Bulletin - avatar Daily Bulletin

Top Mistakes to Avoid When Hiring Office Removalists in Perth

Moving a workplace is more than shifting workstations and computers; it is a complex project that can affect staff morale, customer service and revenue if it goes off-track. Perth’s commercial prope...

Daily Bulletin - avatar Daily Bulletin

Reliable Castors for Sale in Melbourne – All Types Available

When you need to move something heavy like a trolley, chair, or toolbox, you probably don’t think twice about the wheels underneath. But those little wheels, called castors, do all the hard work. Th...

Daily Bulletin - avatar Daily Bulletin

Reliable Materials Handling Solutions for Safer and Faster Workflows

Handling materials the wrong way can slow down operations and hurt workers. According to Safe Work Australia, manual tasks like lifting, carrying, and pushing are behind over 20% of serious workplac...

Daily Bulletin - avatar Daily Bulletin

Improving Leadership Skills Through Business Coaching

Good leadership has nothing to do with knowing everything. It's about being open to learning, making intelligent choices, and getting the best out of those around you. No matter if you work with a ...

Daily Bulletin - avatar Daily Bulletin

LayBy Deals