Daily BulletinDaily Bulletin

Business News

  • Written by News Company
Lead generation is critical for continual growth, but let's face it; the truly hard part is committing to a regular process. After all, we all know that blogging, posting to social media and email marketing can help, but many sales executives and marketing experts have no idea how to develop a consistent lead generation process. Breaking through this roadblock can lead to big success, and we're here to help you create a viable process for boosting your qualified leads.



  1. Make a Realistic Plan

Everyone wants to believe they can accomplish anything. However, taking a more realistic approach will make it easier to stay on task. As Inc. pointed out, creating small goals and upscaling over time is by far the best way to improve the professional and personal areas of your life.

  1. Use Technology to Your Advantage

There are tons of tools available to help you with your lead generation goals, ranging from smartphone apps to lead generation management software. If you're not going to use this technology, you'll probably be much better off turning your lead generation over to experts who know exactly how to oversee the cultivation of new leads.

A social media scheduler is a very handy piece of technology that anyone can use. It's wise to choose a scheduler that includes all of your social media platforms. From there, you can schedule tweets for the entire week or month at one time, along with setting up your Facebook and Instagram posts. If posting to social media is something you usually dread or put off, this option will definitely be a lifesaver.

Most blog providers and email marketing software will also give you the ability to schedule your content far in advance. You might find that dedicating a few days per month to this aspect of lead generation allows you to produce a lot of content without having to chip away at it bit by bit on a daily basis.

  1. Stay Updated with Lead Generation Changes

Making a plan and scheduling your posts and other marketing blasts is a critical component of consistency, but you also have to avoid letting your message get stale. Be sure to revise your advertising monthly and also take some time to review the latest changes in lead generation.

Has a new piece of technology made lead generation even easier? Consider switching to it. Has a new social media site started generating a lot of attention? Set up a profile and add it to your lead generation process.

  1. Always Focus on Quality over Quantity

Everyone has experienced the disappointment of discovering that most of their newly generated leads aren't viable. Experimentation is always the key to figuring out where you should spend the majority of your marketing and lead generation budget to get positive results. Ideally, your sales team should receive a list of leads that are in the market for your products or services and are in the right income bracket to afford them.

Avoid spinning your wheels by continuing processes that don't work. For instance, even though a strong social media presence is necessary, don't spend a bunch of time or money on a site that's proven again and again that it's not generating solid leads. Instead, switch your focus to the sites that do boost your bottom line.

Tying the Pieces Together

Lead generation is never a one-step process, but you can simplify it by making a plan you can actually stick to. Incorporate scheduling technology or the assistance of lead generation experts to keep your message in front of potential clients at all times. At the same time, don't be afraid to cut your losses if a specific portion of your process isn't working.

Trauma, resilience, sex and art: your guide to the 2020 Miles Franklin shortlist

arrow_forward

Raising a Child with a Disability? Learn How the NDIS Can Help

arrow_forward

Understanding Your NextGen EHR System and Features

NextGen EHR (Electronic Health Records) systems can be rather confusing. However, they can offer the most powerful features and provide some of the most powerful solutions for your business’s EHR ne...

Rebecca Stuart - avatar Rebecca Stuart

SEO In A Time of COVID-19: A Life-Saver

The coronavirus pandemic has brought about a lot of uncertainty for everyone across the world. It has had one of the most devastating impacts on the day-to-day lives of many including business o...

a Guest Writer - avatar a Guest Writer

5 Ways Risk Management Software Can Help Your Business

No business is averse to risks. Nobody can predict the future or even plan what direction a business is going to take with 100% accuracy. For this reason, to avoid issues or minimise risks, some for...

News Company - avatar News Company

5 Ways To Deal With Unemployment and Get Back Into the Workforce

Being unemployed has a number of challenges and they’re not all financial. It can affect you psychologically and sometimes it can be difficult to dig your way out of a rut when you don’t have a job ...

News Company - avatar News Company

How To Create The Best Custom Wine Label

The Wine Industry consists of a number of brands that people like to choose for themselves or to gift wine bottles to their friends. But choosing the right brand becomes difficult due to the var...

News Company - avatar News Company

Why you need to hire a professional office cleaning company

People tend to be more productive in a clean office than in a dirty and cluttered office. Considering that most workers spend about 40 hours in their office every week, it makes sense to keep the ...

News Company - avatar News Company


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Prime Minister Interview with Ben Fordham, 2GB

FORDHAM: Thank you very much for talking to us. I know it's a difficult day for all of those Qantas workers. Look, they want to know in the short term, are you going to extend JobKeeper?   PRI...

Scott Morrison - avatar Scott Morrison

Prime Minister Scott Morrison interview with Neil Mitchell

NEIL MITCHELL: Prime minister, good morning.    PRIME MINISTER: Good morning, how are you?   MICHELL: I’m okay, a bit to get to I apologise, we haven't spoken for a while and I want to get t...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham

PRIME MINISTER: I've always found that this issue on funerals has been the hardest decision that was taken and the most heartbreaking and of all the letters and, you know, there's been over 100...

Scott Morrison - avatar Scott Morrison



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion