Marketing the climate summit by 'greening' the Eiffel Tower
- Written by The Conversation Contributor

Just over 100 years before the Paris climate summit, the Eiffel Tower was the site of modern globalisation’s defining moment. On July 1, 1913, the first wireless transmission of a time signal integrated all time zones on earth. Not only did it create a world standard time, but it showed for the first time the global...