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Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign

  • Written by Andrew Hughes, Lecturer, Research School of Management, Australian National University

This year’s election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, newspapers and magazines).

There are a few key reasons for this. First, cost-wise, social media is far cheaper, sometimes as low as a few cents per click. Unlike heritage media,...

Read more: Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this...

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