News

Mon Sep 9

Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon

Written by Abas Mirzaei, Assistant Professor - Branding, Macquarie University

The woke concept has morphed from social licence to caricature. Samantha Sophia/Unsplash, CC BY-SA

First used in the 1940s, the term “woke” has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against injustice, inequality, and prejudice.

But popularity has diluted its meaning and the idea...

The Impact of Population Growth on Housing Demand
Australia’s population continues to grow at a steady pace, driven by a combination of natural incr…
Professional Commercial and Residential Moving Solutions Across Australia
Relocating a business or home is a major task that demands planning, precision, and experienced hand…
Building Inspections in Pakenham: Protecting Your Property Investment
Buying or maintaining a property is one of the most significant financial decisions people make, a…
What are the benefits of using a vendor advocate when selling a property
A vendor advocate can be a huge asset when you're navigating the complexities of working with vendor…
How Property Advisory Services Help Buyers And Investors Make Smarter Real Estate Decisions
Navigating the property market can feel complicated, especially when factors like economic shifts…
Passive First, Active Second: Choosing The Right Sequence For Upgrades In Older Sydney Buildings
If you manage an older building in Sydney, you’ve probably asked yourself whether to spend on alarms…

Manhari Founder, Maddy Gupta, urges businesses to capitalise on the rising value of metals

Old and unwanted equipment and business assets are often worth far more than they appear particularly those containing valuable metals. Precious metals, led by gold and silver reaching record highs...

Daily Bulletin

Qualities to Check in an NDIS Provider

Everyone wants to live life with independence and dignity. For people with disabilities, achieving this often requires the right support. This is where NDIS providers play an important role. These pro...

Daily Bulletin

How Thorough Component Inspections Protect Your Supply Chain from Costly Failures

In the modern world, where manufacturing has become highly interconnected, the weakest components of the supply chain can only make the chain as strong as it is. One defective component might cause ...

Daily Bulletin

Business News