Mojo: the rise and fall of an Australian advertising empire
- Written by Robert Crawford, Professor of Advertising, RMIT University
You might not know the name, but you would recognise the songs. Mojo was the advertising agency behind such classics as You Ought to be Congratulated.Screenshot/YouTubeAdvertising agencies are full of confidence and self-belief, but only a few have the chutzpah to think they can take on the world. In the 1980s, Mojo was one such agency.
With the...
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