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Thu Oct 24

Stop shaming and start empowering: advertisers must rethink their plastic waste message

Written by Sergio Brodsky, Sessional Lecturer, Marketing, RMIT University

A woman sorts plastic bottles at a workshop in Hanoi. The world is being overwhelmed by plastic waste, and companies should do more to address it. EPA/LUONG THAI LINH

Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping...

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