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Mon Mar 2

There are more than 4.6 million food posts on TikTok alone. Why, then, do we still love cookbooks?

Written by Garritt C. Van Dyk, Senior Lecturer in History, University of Waikato

Anthony Shkraba production/Pexels, CC BY

Two of Australia’s top ten bestsellers in 2025 were cookbooks, both by Nagi Maehashi of RecipeTin Eats. Other popular books include Brooke Bellamy’s Bake with Brooki and Steph De Sousa’s Easy Dinner Queen. Yet increasingly, people are cooking from YouTube videos and other social media...

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