Inducing consumer paralysis: how retailers bury customers in an avalanche of choice
- Written by Robert Slonim, Professor of Economics, University of Sydney
Three decades of behavioural experiments show consumers given too many choices are more likely to make a bad or no choice.www.shutterstock.comInducing consumer paralysis: how retailers bury customers in an avalanche of choice Do you think you are paying more than you should for energy, banking, insurance, internet and phone services? You are not...
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Daily Bulletin
