Daily Bulletin

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Graphic design could be holding back action on climate change – here's how

  • Written by Rebecca Green, Lecturer, UNSW
Graphic design could be holding back action on climate change – here's howThe perceived authority is important in helping us determine how trustworthy a graphic is. WWF

Can the design of a climate change message change someone’s beliefs? Absolutely, and with a surprisingly powerful correlation.

My research found climate change messages that spark fear and disgust were more likely to be seen as trustworthy by some...

Read more: Graphic design could be holding back action on climate change – here's how

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