News

Thu Aug 8

Death of the department store: don't just blame the internet, it's to do with a dwindling middle class

Written by Jason Pallant, Lecturer of Marketing, Swinburne University of Technology

Barneys, Madison Avenue, New York. Department stores that were once the pinnacle of middle-class aspiration are losing out to discount shops and luxury retailers.www.shutterstock.com

Barneys, the iconic chain of upscale New York department stores established in 1923, has just filed for bankruptcy protection. Another of America’s great...

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