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Thu Jul 30

Michelle Obama, podcast host: how podcasting became a multi-billion dollar industry

Written by Siobhan McHugh, Associate Professor, Journalism, University of Wollongong

Spotify

“You kind of fail your way to success,” observed Matt Lieber, head of podcast operations at Spotify, at this year’s Audiocraft festival, an annual weekend of panels about podcasting. Normally held in Sydney, this year, thanks to COVID-19, the festival shifted online.

Lieber was talking about StartUp, his podcast about...

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