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Sun Jul 19

Antibacterial activewear? The claim is just as absurd as it sounds

Written by Catherine Burke, Senior Lecturer, University of Technology Sydney

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Lorna Jane recently launched an “antiviral” line of its activewear, called “LJ Shield”, generating significant backlash from medical professionals.

The popular activewear brand has now pedalled back and removed any mention of LJ Shield being antiviral from its marketing. But it still claims the product is “...

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