News

Thu Apr 4

The trouble with Big W: don't blame online for killing discount department stores

Written by Gary Mortimer, Associate Professor in Marketing and Consumer Behaviour, Queensland University of Technology

After weeks of speculation, Woolworths has confirmed it will close 30 of its Big W stores in Australia, as well as two distribution centres. This represents about 16% of its 183-strong network.

The obvious culprit, and the one identified by many analysts, is online shopping.

As one industry analyst explained: “The physical department store...

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