PeopleForBikes and Cottonelle Announce 2016 National Bike Challenge

Join 100,000 friends on the biggest group ride ever

Boulder, Colo. (April 28, 2016)— PeopleForBikes announces the fifth annual National Bike Challenge in partnership with Kimberly-Clark’s Cottonelle Products Brand. The Challenge will unite 100,000+ bicycle riders to pedal 75 million miles from May 1, 2016 until September 30, 2016. The 2016 Challenge offers a redesigned look, new user experience, simplified registration, and more prizes!

The National Bike Challenge is an online platform, free for everyone to use to log their miles and celebrate riding, while finding inspiration to ride more often. The Challenge brings together tens of thousands of people who bike across the country who share a love of bicycling. You can sign up for free at nationalbikechallenge.org to compete as an individual, or sign up your workplace, school, or team.

“The National Bike Challenge is so much more than a competition. It is a motivator, a team-builder and a great way to strengthen the bicycling community,” said PeopleForBikes President, Tim Blumenthal. “PeopleForBikes brings people together to create a powerful, united voice for bicycling and its benefits. When you sign up for the National Bike Challenge, you help make bicycling better for everyone.”

In 2016, registration is easier than ever. Here is a step-by-step how to join:

1. Log on to nationalbikechallenge.org

2. Click the red “Join the National Bike Challenge” button

3. Fill in all information on the form and click “Join National Bike Challenge”

4. Once individuals are logged in, they may find or join a team by clicking “Manage Groups” on the left side navigation bar

5. Here they can find or create a team, workplace, or school

After creating a profile, riders can easily begin logging miles using the mobile-enabled site or using other tracking apps such as Strava. Prizes, including new bikes, will be awarded to several participants each month.

Last year, the Challenge engaged major companies who formed teams to boost employee health and wellness, while reducing road congestion and air pollution by encouraging clean, healthy bicycle trips. Challenge corporate participants include: 3M, Amway, AT&T, Best Buy, Google, Hewlett-Packard, IBM, Lilly, Lockheed Martin, Northwest Mutual, Texas Instruments, and Trek.

PeopleForBikes thanks 3M, Strava, Thrivent Financial, Wells Fargo and founding partner Kimberly-Clark.

To get answers to questions about the National Bike Challenge, please take advantage of the new live chat feature on NationalBikeChallenge.org or you may also email National Bike Challenge coordinator Meghan McCloskey at Meghan@peopleforbikes.org.

About PeopleForBikes:

PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make better bike riding for everyone. When people ride bikes, great things happen. Join us at PeopleForBikes.org.

About Kimberly-Clark:

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest K-C news and to learn more about the company's 144-year history of innovation, visit www.kimberly-clark.com.

Media Contact:

Lauren Fallert

Verde PR

lfallert@verdepr.com

970-259-3555 x3