Libbey turns trends into business potential

Restaurateurs, hoteliers, and other food and beverage professionals constantly seek new ways to differentiate their establishment to attract new customers while also keeping current customers coming back. One way they do this is by staying on top of emerging trends. To offer perspective on ways trends can be brought to life in their restaurant or bar, Libbey^® recently launched “Libbey Professional Insights.”

“While information on foodservice trends is available widely, it’s time consuming to gather it and translate it into the needs of the establishment,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “The purpose of Libbey Professional Insights is to regularly provide data, inspiration and industry news to help our customers celebrate today’s hottest trends in a way that builds business.”