Zutano aden + anais® Announce Arrival of a New Colorful Collaboration

aden + anais x Zutano Collection Captures Zutano’s Vibrant Aesthetic in an Amazing Array of Swaddle Blankets and Accessories   

 

Cabot, VT – February 25, 2016  -­ Zutano, the Vermont-based designer of children’s clothing, accessories and nursery products, and aden + anais, a market leader known for its soft, breathable 100% cotton muslin products, have announced the arrival of their second collaboration, the aden + anais x Zutano Collection, uniting do-it-all muslin with Zutano’s uniquely vibrant, eye-catching designs for the ultimate in fun and function. “We are thrilled to partner with Zutano again. There is a wonderful synergy between our brands. We are both passionate about the long-standing relationships we have with the boutiques we work with,” says Raegan Moya-Jones, CEO and co-founder of aden + anais.

 

This exciting collaboration features aden + anais’ iconic swaddles, blankets, and bibs all sweetly adorned with Zutano’ s palate of brilliant colors and animated prints. “For this new collection, we wanted to capture some of our most recent popular prints,” says Zutano’s co-founder and designer Uli Belenky. With the beloved ‘Elephantasia’ print in mind, Uli created ‘Fairground,’ a beautiful blend of aqua, pool, lime green and hot pink designs with happy elephants adrift in a world of fantasy and free spirit. The ‘Fairground’ ensemble is partnered with prints of similar color themes, including a bouncing circular geometric design. The other print family in the new collection is ‘Pup in Tow.’   This speaks to a love of dogs and transportation.  A menagerie of silly, colorful dogs spring into action to inspire intense giggles!  Complemented with a topsy-turvy traffic jam, this print montage also includes a colorful cross-walk geometric print.

 

“We hope this collection will instill a feeling of playfulness, love, and creativity into the heart and mind of parents and their little ones and we are thrilled to co-launch this collaboration with aden + anais and bring parents the best of what both brands have to offer in one specially-designed collection,” says Michael Belenky, president of Zutano.

 

aden + anais x Zutano Collection:

Swaddle (4-pack): These soft 100% cotton muslin swaddles ensure baby’s ultimate comfort at bedtime and beyond, as the versatile, breathable blankets can be used as a swaddle, stroller cover, nursing cover, burp cloth and more. Their generous size (47” x 47”) makes swaddling easy and is ideal for little ones. Retails for $54.95.

Dream Blanket™: This 47” x 47” dream blanket features four layers of 100% cotton muslin for the softest baby blanket. Its perfect for cuddle time and also makes a snuggly surface to lay your little one on no matter where the day takes you—a park, the beach or just playing around on the floor. Machine washable, the blanket stays soft wash after wash. Retails for $54.95.

Snap Bib (3-pack): These cotton muslin bibs offer an adjustable fit that grows with baby thanks to three snaps conveniently located in the front for easy fastening. Machine washable, the absorbent, durable bibs stay soft wash after wash. Retails for $21.95.

 

Burpy Bib® (2-pack): A bib and burp cloth in one, these 100% cotton muslin patented burpy bibs’ design keeps you and your little one clean. The generously sized, absorbent fabric drapes over your baby’s shoulders and snaps at the back for a durable bib that catches the sneakiest of side dribbles and also doubles as a no-slip burp cloth with its kidney shape that sits just so right over your shoulder. Retails for $24.00.

 

aden + anais x Zutano Collection will be sold at  www.zutano.com and  www.adenandanais.com as well as retailers that carry aden + anais products.

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About aden + anais®

Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more. aden + anais is currently sold in more than 65 countries worldwide. Brand Co-founder and CEO Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is the author of swaddle love, an entertaining and practical guide full of candid storytelling that explores the history, science, and techniques of swaddling. For more information on aden + anais, please visit www.adenandanais.com.

About Zutano

Zutano is a category leader for design innovation and is a solid example of a sustainable global business based in the hills of Cabot, Vermont. Zutano was founded by Uli and Michael Belenky in 1989. Zutano has flourished with the combination of exceptional product design, the highest quality interlock cotton fabrics and natural fiber blends. The Zutano brand includes children’s clothing, toys, bedding and a full line of nursery décor, furniture and accessories. Zutano is now available at more than 1,500 gift and specialty boutiques and retailers worldwide as well as on the web at select e-tailers and Zutano.com. 

For press inquiries, please contact Ann Pechaver: ann@zutano.com or call 802-578-7512