Atlas Snow-Shoe Company Expands Adventure Team with New Athletes

Atlas welcomes three new outdoor enthusiasts to its impressive team

Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas Adventure Team will span the U.S. outdoor and snow sport industries, promoting the sport of snowshoeing in their everyday.

“We’re excited to support a broad spectrum of aspirational outdoor leaders on the Atlas Team,” stated Kelsey Boyce, Atlas’ marketing manager, “Our athletes show the world how to make winter epic.”

Atlas’ expanded team encompasses the very best of endurance athletes including snowshoe runners, snowboarders, photographers, and winter adventurers. For 2015, the Atlas Adventure team is proud to introduce JJ Yosh, outdoor survivalist and mountaineer, Ed Zebrowski, professional skier and yoga instructor, and Matt Novak, photographer and designer. The Atlas Adventure Team will be a positive source of product testing and valuable feedback for the brand, while also spreading awareness for snowshoe racing and recreation.

For almost two decades, the Atlas Race Team has been at the forefront of snowshoe races and events. From National Championships to local clinics, Atlas has been the most represented brand on snow with more podium finishes than any other team.

With a shared focus on pushing the boundaries of what’s possible on snowshoes, the Atlas Race and Adventure teams will illustrate Atlas’ commitment to limitless exploration. To learn more about Atlas and its Adventure and Race teams, please visit atlassnowshoe.com/team.

About Atlas Snow-Shoe CompanyDedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. Atlas Snow-Shoe Co. is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information on Atlas news and products, visit www.AtlasSnowshoe.com.

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com

 Media Contact: Lisa Mullen | Verde Brand Communications | lisa@verdepr.com