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How to Start an Ecommerce Smartwatch Business

  • Written by: News Company


As the Internet has become more popular in the past few decades, and as people have adopted web-based technologies like smartphones and laptops into their everyday lives, the Internet has become more ubiquitous than ever. The prevalence of the Internet in our lives has allowed for numerous businesses to be built and for novel industries to be created as well. One of the top web-based businesses that many people around the world run is ecommerce. Ecommerce, more colloquially known as online shopping, has been one of the biggest additions to the global economy, and has allowed for people around the world to run their own companies from the comfort of their homes.

Ecommerce Explained

Running an ecommerce business has become a popular career choice for people around the world, and this has led to a rise in the number of products sold. If you are considering running your own ecommerce business, then you need to understand one of the most basic facets of this industry: products need to be niche if you want to make profits. Niche products are essential to success in ecommerce, and one of the top selling products in ecommerce are smartwatches. Smartwatches are made by many different companies, and if you set up your ecommerce store based around this product, you are likely to succeed. Because running a smartwatch store can be so lucrative, there are already many people who run these type of ecommerce sites. In order to stay ahead of competitors in this field, you need to know exactly what you are doing.

Smartwatch Ecommerce Strategies

There are a multitude of different methods that will aid you in running your smartwatch ecommerce store, and learning about the numerous strategic moves to make will enable you to attain success. One of the first and most important actions you need to take when starting any type of ecommerce store, but especially one that is selling expensive electronics, is to invest in a top ecommerce platform for your business’ website. Using a high-quality multi-channel ecommerce platform, like one from Shopify, will provide you with a myriad of benefits. This type of ecommerce platform takes native selling tactics and applies them to various marketplaces online. It also brings native selling to other online communities and social media platforms as well. Multi-channel ecommerce platforms also optimize mobile experience for users who use their smartphones to access your ecommerce site.

Marketing in Ecommerce

Another excellent strategy for success in the smartwatch ecommerce industry is to invest in your marketing. Marketing is critical for ecommerce businesses to thrive, and implementing a social media marketing campaign on Facebook, Twitter, and Instagram, to improve your brand’s image as well as selling on localized platforms will help to boost your business’ sales.

Final Thoughts

Being an ecommerce business owner can be incredibly difficult, and being successful in this field requires hard work, dedication, and knowing the proper strategies to make sales. Investing in a high-quality multi-channel ecommerce platform and learning about how to market your business are crucial for starting a thriving smartwatch ecommerce business.

Australian small business owners struggle in silence with stress and anxiety

  • Written by: Media Release


Almost half of Australian small business owners feel stressed or anxious about work every day, yet most don’t seek help, according to a recent survey by Yellow.

 

Yellow surveyed 100 small business customers across the country from a wide range of sectors and found 40% of respondents are stressed about work, but an alarming 72% do not seek any help. This was most prevalent among small business operators aged 51 or above.


The survey investigated the impact of running a small business on the mental wellness of SMB owners, and how they cope with it.

 

Three quarters of the survey respondents have been running their business for more than 10 years, a tell-tale sign that managing work-related stress does not come any easier for seasoned SMB operators.

 

Managing business finances (32%), juggling multiple responsibilities (26%) and no work-life balance (16%) were cited as the top stressors. Half of those surveyed say they work more than nine hours per day – significantly higher than the daily average of 7.6 working hours.

 

One in five say not only their productivity takes a hit as a result of their work anxiety, but they also feel the brunt of it on their personal relationships. Despite this, 22% cite not wanting to be a burden to others as a deterrence from seeking help, while 14% say they are not sure where or who to seek help from.

 

“Running your own business can be hugely rewarding but it comes with high pressure and often small business owners find it hard to switch off from work after hours,” said James Ciuffetelli, Yellow Executive General Manager.

 

“Having worked with Australian small businesses for more than four decades, we understand the challenges that come with being a small business owner. With Mental Health Week raising awareness of the issue this week, we want to remind all small business operators to take the first step of reaching out to someone – whether that’s a friend, a partner or a family member – and start a conversation about their mental wellbeing.”



Yellow has produced a mental health handbook for small business owners in partnership with RUOK?, which is available for download here.

 

About Yellow

Yellow helps everyday Australians find, choose and connect with the best local businesses Australia wide. Yellow is the longest standing business directory, helping consumers solve their everyday life admin pressure and get things done. As the digital marketing experts, Yellow also champions Australian small to medium businesses Yellow has an extensive range of digital marketing solutions including Yellow SEM, Yellow SEO, Yellow Digital Display, Yellow Social Ads, Yellow Websites and Pocket Office. Yellow is a division of Sensis – Australia’s leading marketing services company. Other Sensis brands include White Pages, Sensis Data Solutions and Skip. Consumers can find.choose.connect at yellowpages.com.au. Businesses can find out more at yellow.com.au

 

About Sensis

Sensis helps Australians connect and engage through our leading platforms. We help create and manage valuable connections via our digital consumer businesses (Yellow, White Pages, True Local, Whereis and Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions, and through our digital agency Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. Find out more at www.sensis.com.au

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