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4 Reasons How Your Business Can Benefit from Search Engine Optimisation

  • Written by News Company


All of you have heard about SEO. You are convinced it works well for many online businesses. What you probably wonder is why businesses need it.

Brief Outline

SEO helps build brand awareness for a business as search engine users are more likely to trust the sites that are on the first page of SERPs (search engine page results) than brands who are not.

Many business owners utilise SEO to build a strong web presence and bypass their competitors to gain new customers for their businesses and take it to the next level.

Let’s Dig Deeper

Now that you have a basic understanding of how SEO works, let’s comprehend the spotlight role it can play in marketing and communicating.

This ultimate list of reasons will offer some clarity, regardless of the business size, as to how your business can benefit from SEO in Adelaide.

It’s the primary source of website traffic.

Organic search plays a huge role in most business’s website performance; is an essential component of the buyer funnel, and ultimately gets users to complete a conversion.

Do you know that Google owns a much larger portion of the search market than competitors like Bing, Yahoo, Baidu, DuckDuckGo, Yandex, and many others?

This obviously doesn’t mean that other search engines don’t contribute to the brand’s online presence, they do, it’s just that Google is a clear cut leader and owns about 75 percent of the overall search engine market. It being the most visited website in the world, also happens to be the most popular email provider.

Being present in the first three pages of search engine results as a trusted resource always works in favour of the business. Quality SEO takes businesses there.

It builds Trust and Credibility.

SEO services in Adelaide aim to establish a strong foundation for a website with an effective user experience, so that it is easily discoverable in search.

In addition to search engine optimisation, many elements go into establishing authority over time

  • Positive user behaviour,
  • Machine-learning signals,
  • Quality backlink profiles,
  • Optimised on-page elements.

It is impossible to build trust and credibility overnight - establishing a brand as an authority takes effort, commitment and time, as well as relying on offering a valuable, quality product that allows users to trust a brand.

Powerful SEO also means a better UX.

Everybody wants maximum visibility and good organic rankings, but few realise that intuitive user experience (UX) plays a massive role in getting there.

Optimal user experience has become a crucial component to a website’s success as Google has learnt how to differentiate between favourable and unfavourable user experience.

Let’s take Google as an example of building good user experience, it clearly has become more and more of an answer engine offering the sought after data on the result pages for users. The aim behind this is offering users the data and information they are looking for quickly and easily, and, in fewer clicks.

Powerful SEO means a positive user experience, which ultimately works in a brand’s favour.

It’s Quantifiable.

Though SEO does not offer easy-to-calculate ROI like that of paid search, you can still measure and track everything with proper tracking and analytics.

And, since there is no effective way to understand the correlation between actions taken on the back end, it becomes problematic to join the dots.

Yet, it is worth analysing how those actions affect growth and performance, and hopefully, they do.

Also, strong SEO aims at working on those improvements, so connecting the dots should not be a challenge.

All businesses and organisations want to understand their performance chart - where they were, where they are and where they are going - in terms of digital performance, especially for search engine optimisation when they have a company that is paid to execute on their behalf.

The data is the best way to show the success of SEO - it never lies.

Wrap Up

Implementing powerful, quality SEO on your brand’s website will be beneficial to you and your marketing efforts. Strong SEO is critical to your brand’s web presence in this “new age” marketing world, especially as available data and competition continue to increase and grow.

Top six ways to save your business money without firing anyone

  • Written by Emma Rutherford


Leading business management, turnaround and restructuring expert, George Dimitriou, has been helping businesses for years to accelerate their growth and manage their success – a role that has not been without its challenges.

 

“Many of my clients have achieved great success over the years however it has involved a lot of hard work and a lot of discipline,” George said today.

 

“What I have learned is that there are some key ways businesses can save money without firing staff or freezing operations and if they are implemented in a timely and diligent way, businesses will do well and prosper.”

 

As at October 2018, according to the Australian Bureau of Statistics, there were 2.1 million small businesses in Australia.    Nearly 55,000 businesses went bust in Australia last financial year, a 12.7 percent increase in the number of failed businesses compared to the previous year.   Retail has been hit particularly hard.  Retail outlets are 50 percent more likely to fail than businesses in other sectors.

 

George has put together a list of his top six tips to save money.  These tips involve helping businesses to reduce spend and also improve sales:

 

Second hand equipment

 

.  Be more diligent with your spending.  Connect with local auction houses that sell a broad range of products and equipment including business equipment.   Chairs, tables and other furniture, printers, photocopiers, phones, fridges, dishwashers and other equipment can all be purchased fairly cheaply from auction houses.   Avoid buying brand new equipment but be prepared to costs like photocopier repairs.

 

Cut the power bills

 

.  Cut back on power.   These days businesses consume a lot of power, often unnecessary power, in the course of their operations.  Power bills can kill a business.   Install motion sensor lighting, cut back on use of the office dishwasher, turn lights off where they are not needed, remove printers and create a printer hub to reduce the use of idle products sitting around chewing up power.    Look at solar power options.   Speak to businesses around you to see if you can set up a ‘community solar’ plan.  Many businesses have done this and completely removed their power bills

 

Generic brands

 

.  Office consumables cost a lot of money.   Recycle paper and use generic ink brands.   Recycle anything across the business that can be used again

 

Be barter friendly

 

. Managing and maintaining an office can be expensive.  Where possible seek out suppliers that are able to enter into a barter arrangement with you.   As long as you can both offer each other value and a benefit, negotiate down rates in return for in-kind benefits

 

Free software

 

. Take advantage of free software where you can or cloud based subscription software to access the services, tools and support you need to run the business.   This is a key area where savings can be made and efficiencies can be gained across the business.   Free software is available for accounts, design, communications and a whole range of other activities

 

Outsourcing

 

. Focus and hone operations on lead generation and sales.   Remove tasks which are time consuming and do not directly lead to new business or revenue generation.   Outsource administration and lower level tasks to side giggers and outsource services.   Some outsource services are located overseas located overseas, just like this Netherlands outsourcing company, can undertake tasks for a fraction of the cost of doing the work in house.  This way you can focus all the attention on growth

 

“It can be difficult for business owners and managers to realise the scope of the opportunities to cut back on expenses and focus on growth when you are in the thick of the business every day.  You get bogged down and you lose your objectivity.  This is normal,” George added.

 

“This is why it is very important for businesses to utilise the services of a mentor or advisor who can provide an independent view of the business and suggest areas where change can happen to improve business outcomes – and make sure they happen.”

 

George Dimitriou is an experienced and highly trusted business advisor and mentor who assists businesses to grow, overcome operational and expansion challenges and maximise profit outcomes.

 

www.georgedimitriou.com.au

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