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Brett Flower: Being an SME business manager is riskier than people think

  • Written by Tess Sanders Lazarus


According to Brett Flower, Company Director, Corporate Governance Specialist and founder of Ethical Leadership & Compliance Australia, Australia is one of the most legislated business operating environments in the world and the risks associated for the person charged with the responsibility of running a business are increasing every day.  

“Anyone can be a good business manager, but every business manager needs to strive to become a great leader and Company Director,” Mr Flower said today.

“We need to do more in Australia to become a country of smart business managers.

“Many business managers become Company Directors with little understanding of the risks involved or their regulatory responsibilities.   No one really explains the risks and responsibilities to them. 

“Every day people across Australia are setting up their own enterprises, starting their own businesses or being placed at the helm of the operation hoping to be successful and do well.   They get an ABN, tick a few boxes and launch, unknowingly, headfirst into a high risk environment and compliance minefield.   

“It is only when things go wrong in the business or when an incident occurs that business managers realise they could be in trouble – and then they panic.   At this stage, it is usually too late to mitigate the risk.   This is why it is essential to take a pro-active approach to corporate governance regardless of the size or type of the business.   

“There are significant risks for business managers and Company Directors in the small to medium size business market space, and not just risks to business but also considerable personal risks.     

“Company Directors of large organisations can undertake expensive courses through the Australian Institute of Company Directors, but there is nothing that focuses on small to medium (SME) size company managers or the role of a nominee director, that are running the majority of our country’s businesses.

“I established Ethical Leadership & Compliance Australia to provide SME managers and Company Directors with affordable, accessible, relevant and tailored Company Directorship and management/leadership training.   The training consists of three areas of focus which provide the most consistent challenges for SME managers.   The areas include:  Growth Strategies, Stakeholder Engagement; and Compliance. 

“My one day ‘SME Management and Company Directorship’ course covers all of the areas of responsibility and risks that business managers and Company Directors face.  

“SME managers and Company Directors need to understand issues such as exposure, taxation and financial trading compliance, employment and management of staff, product warranties, service and returns requirements, just to mention a few.

“Being an SME manager or Company Director should be a positive and rewarding experience, but this can only happen if managers and Directors fully understand their responsibilities and the risks involved.”

Brett Flower
Brett Flower

Nerium International Celebrates Brand Centre Opening in Adelaide

  • Written by Adrian Falk



Adelaide, Australia--(March 23, 2017)-- Nerium International™, a leader in age-defying skincare products, celebrated the Grand Opening of its Australian brand centre with a ribbon cutting ceremony Thursday, 23 March, 2017.

Jeff Olson, Nerium International’s Founder and CEO, officially opened the Australian brand centre. Special guests in attendance included: Deborah K. Heisz, President and Chief Operating Officer; Mark and Tammy Smith, Chief Field Officers; and Rick Arnold, General Manager of Australia; as well as Nerium International Independent Brand Partner leaders and key partners.

The global market leader in science-based, age-defying skincare products is also hosting a grand launch weekend at the Adelaide Entertainment Centre, starting Friday, 24 March 2017.

Australia is one of the most important regions for relationship marketing. And for a direct marketing brand with millions of customers since its launch in in 2011, the opportunity is huge!

“We’re thrilled to bring our winning combination of unique age-defying products to Australia," Olson said. “Our aim is to continue to offer cutting-edge products to the consumers of Australia that will set us apart in the market, as well as provide a great business opportunity for our Independent Brand Partners.”

For more information about Nerium International, visit www.neriumAUS.com.au

About Nerium International 

Based in Addison, TX, Nerium International is a global relationship marketing company with Age-Defying products crafted from cutting-edge research and science. Founded in 2011, Nerium International has shattered industry sales records while developing a strong customer base in North American, Latin American and Asia-Pacific markets. This unprecedented success has allowed Nerium International to generate $1 billion in cumulative sales after just four years. Led by an executive leadership team with vast domestic and international experience, Nerium International is committed to providing an excellent product line based in real science and providing its Independent Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit: www.neriumAUS.com.au.

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