Daily Bulletin

Business Blueprint is the best friend of SME's.

  • Written by Greg Rogers
Small and medium enterprises drive the economies of developed countries.

SME's are vital to the wellbeing of people in every community.

They are the largest employers in the world. They supply most of the goods and services needed by everybody.



The importance SME's is often overlooked and it is a shame, that until now, education institutions were driven by the needs of the intellectual and economic elite. Colleges and universities did not offer assistance to business people actually running retails outlets, service industries and manufacturing things. Managers were often thrashing around making mistakes that could be avoided with some mentoring from an experienced person and all the while missing chances to make money and or to train their workforce.

A trained workforce is a better workforce but access to enduring education was limited until Business Blueprint was launched.

It is hard to get into a business course at university. The limited quota of places are allocated according to IQ and worse still, enrolling is expensive. Intelligence testing and financial capacity are still the two barriers that inhibit the flow of information to business leaders.

Not long ago it was as though education stopped once a person missed out on a place at business school or grew older than the average age of the student body.

BusinessBlueprint.com breaches the place quota, the financial capacity barrier as it provides the opportunity for anyone to gain business skills. Business Blueprint is a free service. It is accessible by everyone with a computer or smart phone and access to the internet.

Business planning and training is not just for students. Going concerns need new ideas. Malcolm Turnbull called it "disruption".

Business Blueprint is at the forefront of new ways to do business. The educators who are featured on Business Blueprint, provide channels for people to learn from educators who have highly valuable ideas.

Making time for self education is hard. People running a business or working live their day to day life and often have a huge commitment, in terms of their time, devoted to day to tasks. Help is here!. Business Blueprint broadcasts and rebroadcasts its lessons at times that suit busy people.

People running and working in SME's, should make time to gain skills that can make money or earn a chance at promotion. Business Blueprint is not like a "one shot wonder pill". It is a long term resource that evolves from a constant stream of "better" ideas contributed by some of the world's most talented people. It should be a lifetime companion and a resource to be drawn on by managers and staff alike.

Businesses do not learn... people in business do the learning and with that in mind, Business Blueprint reaches out to people with a broad spectrum of business advice.



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Mission Statement for Business Blueprint

To give over 1 million entrepreneurs from around the world the blueprint for business success.

For as long as we can remember we’ve been passionate about two things; Business and Education. Business because one awesome owner can positively impact the lives of hundreds or even thousands of people and Education because it’s what turns failure into success.

We started Business Blueprint in 2010, running courses, live events and one-on-one training for small business owners. Since then we have hosted literally hundreds of events, produced over a thousand training videos and impacted the lives of over 100,000 people in a positive way.

Look what’s coming in 2016!!

Contact Business Blueprint

Sydney

4/1 Vuko Place,
Warriewood 2102 NSW,
Australia
P |+61 2 8919 2300

New York

54 W 40th Street,
New York NY 10018,
USA
P |+1 646 795 6842

London
P |+44 703 194 7222

Hong Kong
P |+852 5801 0908

Email Enquiries

General Support & Enquiries | help@businessblueprint.com
Programming Ideas & Talent | experts@businessblueprint.com
Live Studio Audience | studio@businessblueprint.com
Partnerships Enquiries | partnerships@businessblueprint.com
Employment Opportunities | joinus@businessblueprint.com
Advertising & Advertorial Enquiries | advertising@businessblueprint.com
Media Enquiries & Interviews | media@businessblueprint.com

Why PR should be your number one business resolution in 2016

  • Written by Monica Rosenfeld, Managing Director of WordStorm PR


The New Year is a time for self-reflection and often people vow to improve their health and accomplish new goals. This introspection is also important for businesses. The New Year presents a fresh opportunity to assess outcomes and reach new targets.

One business resolution that is often overlooked is a public relations strategy. What public relations entails is often misunderstood by business owners. However, public relations provides an excellent opportunity for businesses to receive exposure for little or no cost.

Public relations can be the most cost effective marketing tool for a business of any size. Good public relations can be the cornerstone to a business’s success. It increases the credibility of your business in the eye of the consumer, elicits trust, generates word-of-mouth marketing and can often increase sales.

Monica Rosenfeld, Founder and Managing Director of WordStorm Public Relations, shares her advice on what PR practices SMEs can introduce or improve in 2016:

1. Know what angles are most likely to capture attention:
To be newsworthy a story should add value to a media outlets audience. Consider if your proposed angle is timely, relevant and interesting.

2. Engage with your audience on social media:
Know how to meaningfully engage with your target audience on the most appropriate platform for your business and have a clear understanding of the image and voice of your brand. Always ask ‘is this on brand?’ before posting.

3. Invest in quality images and video content:
A good picture speaks a thousand words. Include a high-resolution image with pitches to help journalists visualise the story and have additional images available to send to journalists if requested.

4. Consider media training:
Even the most confident people can have trouble addressing media in a clear and succinct manner. Media training will help you identify the key messages to communicate to the public.

5. Approach journalists respectfully:  
It is important to understand just how time poor journalists are. Make sure your release is targeted to individual journalists and relevant to their field of expertise.

For more information, visit www.wordstormpr.com.au

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